Last Saturday, Yango announced the launch of Yango Play, the first AI-powered entertainment service that combines video streaming, music, and mini-games in one place.
Yango Play offers a variety of entertainment options, including exclusive premieres of Arabic and international movies and series, personalized music streaming, and interactive mini-games. All of this is powered by her Yasmina, an AI-based Arabic voice assistant. The service is currently available in Saudi Arabia, the United Arab Emirates, and other Gulf Cooperation Council countries, and provides subscribers with cross-platform access on their smartphones and TVs.
The new super app focuses on keeping content authentic and celebrating local production studios and artists. The platform not only serves as a launching pad for local talent, but also ensures the diversification of the current entertainment landscape by offering subscribers a selection of original content that resonates with their cultural identity.
Yasmina is a bilingual AI assistant integrated into Yango Play that interacts with users in Arabic and English, redefining the entertainment experience. Yasmina, who is fluent in Khaleej and understands major Arabic dialects including Egyptian and Lebanese, will suggest songs to listen to, chat with you, and tell you everything from today's weather to this year's Ramadan dates. Answer all kinds of questions. Yasmina will guide you through the Yango Play app and make your experience more enjoyable.
At the heart of Yango Play's innovation is an endless AI-powered music stream that spotlights regional gems based on your preferences and creates personalized playlists for you. This ensures that each user's experience is unique and reflects their personal choices. As the product continues to evolve, its recommendation technology also adapts, ensuring a highly personalized and relevant user experience that resonates with unique tastes and cultural nuances.
With titles already lined up such as 2023's biggest Arabic blockbuster 'Ex' and the sequel to the popular classic 'Awlad Halim Kareem', Yango Play will soon be introducing the best sourced and produced films and We plan to publish the complete catalog including the series. future.
Roman Shimansky, Yango Play MENA Regional Business Director
At Yango Play, we are dedicated to creating a fun entertainment experience and have a diverse range of content that turns every moment into a fun adventure. Our ever-evolving platform uses AI to personalize your preferences, whether it's uplifting music for a drive, engaging programming for family time, or a quick game for a short break in the day. By understanding it, we provide a more seamless and intuitive experience. We are deeply committed to powering these experiences through original content and strategic collaborations with local creators, ensuring that each choice on our platform is a journey to discover vibrant new emotions. I guarantee it will be a step forward.
