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Your entire lifestyle can probably be summed up by what you drink in the morning, according to new research.
A study of 2,000 U.S. adults divided into 1,000 coffee drinkers and 1,000 matcha drinkers found many personality and lifestyle differences, as well as some surprising similarities, based on their drink of choice. was observed.
If you're a matcha drinker, you're an early riser (54%), you like outdoor activities (26%), you're an ambivert or a balance between introverts and extroverts (46%), and you like yourself. You are more likely to describe yourself as an “adventurer.” ” (29%).
The study, conducted by OnePoll and commissioned by Califia Farms, found that by comparison, more than half of coffee drinkers prefer to go to bed later in the day (53%) and prefer indoor activities such as watching movies (38%). , found that people who drink coffee are more likely to drink coffee. Introverted (42%).
Four in five people (81%) in both groups exercise regularly, but matcha drinkers tend to exercise more frequently than coffee drinkers (four times a week compared to three times a week). ).
Among people who exercise regularly, matcha drinkers who wake up early were most likely to sweat more in the morning than in the afternoon or evening (42%), while coffee drinkers preferred to wait until the afternoon. (39%).
When it comes to astrology, matcha drinkers are more likely to be fire signs like Aries, Leo, and Sagittarius (27%) or water signs like Cancer, Scorpio, and Pisces (26%) It becomes more sexual.
Meanwhile, earth signs such as Taurus, Virgo, and Capricorn and air signs such as Libra, Aquarius, and Gemini were more likely to drink coffee (27%).
Although there are some differences between matcha and coffee drinkers, both enjoy being their own baristas, with almost three-quarters (74%) of coffee drinkers and a third of matcha drinkers 2 (66%) prepare drinks at home.
Coffee drinkers also found that it took slightly less time to make a cup. The average coffee drinker took him 4 minutes to make a cup, while the matcha drinker took him 5 minutes.
Matcha drinkers spend more time preparing their morning drinks while reporting spending few Overall time spent getting ready for the day, including showering, bathing, and brushing teeth (27 minutes on average, 30 minutes for coffee drinkers).
“There's no wrong answer in a study like this, and it's fun to see the differences in how people spend their days,” said Suzanne Ginestro, chief marketing officer at Califia Farms. “Although it turns out that matcha drinkers usually wake up early, he doesn’t always have five minutes to brew matcha. Luckily, he leaves with a perfect cup of matcha. For those who want to, there is a quick and easy way.”
The study also revealed further insights related to people's morning drink preferences.
Both coffee drinkers and matcha drinkers agree that it's important to stay on top of new and upcoming trends, but the latter are far more “in tune” with social media trends. (62% compared to 47% of coffee drinkers)
Matcha drinkers may be the more sociable of the two, but they're also bookworms, reading about six books a year for pleasure, compared to just four for coffee drinkers. is.
However, both groups are debatable about some things. Coffee and matcha drinkers both like to spend their weekends hanging out with friends and family (34%), playing video games (13%) and enjoying a “big” breakfast (7%) . They both spend $5 to $10 a week on their favorite drinks, and $260 to $520 a year.
And when it comes to exercising, both groups cited cardio (33%), weight training (14%), and yoga (13%) as their favorite workouts.
Research method:
This random double opt-in survey 2,000 Americans, 1,000 coffee drinkers, 1,000 matcha drinkers commissioned by Califia Farms while February 12th and February 26th, 2024.Conducted by a market research company One polewhose team members are market research group I have a corporate membership in the American Association for Public Opinion Research (Arpol) and the European Public Opinion Marketing Research Association (esomal).
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