Shilla Duty Free Shopoperated by Hotel ShillaWe have signed a partnership agreement with. Meituan-Da Zhong Dian PingChina's largest travel and lifestyle review platform to attract Chinese tourists.
The signing ceremony for this partnership was held recently at the Meituan Dazhongdianping headquarters in Shanghai, China. Kim Bo-young, managing director of Shilla Duty Free Shop, and Elaine He Mengyu, marketing director of Midan Daejungdanping, attended the event (pictured above).
Meituan-Da Zhong Dian Ping is China's most prominent lifestyle information platform, providing a variety of travel, shopping, accommodation, and delivery information and user reviews. The monthly user base is 470 million people. Recognizing the tendency of Chinese travelers to use Meituan Dazhong Ping for both domestic and international travel, Shilla Duty Free decided to partner with the platform to attract more Chinese tourists. .
Based on this partnership, the two companies will carry out joint marketing activities targeting Chinese tourists visiting South Korea. Shilla Duty Free will offer exclusive benefits to Meituan Daejung Ping users, as well as carry out online promotions and feature promotional content from travel retailers on its platform.