The style and vision agency founded by Sophie Oddick has identified the key themes that are likely to dominate creation in the lifestyle sector over the next year and a half. Homes, hotels, even museums…
What will happen? The main inspiration for creations in the fields of lifestyle, fashion and museums for Fall/Winter 2025-26?
This is a “fortune-telling” exercise done again. O.di.C. Color Material Styling and Exploration Bureau.Very useful exercises for customers in the field of Home textiles, tableware, furniture, household and hospitality or lifestyle coverings In the broadest sense…
provide Trend book (scenarios, color ranges, materials, harmony, etc.) It will help build their collection, the agency believes Opened branches in various places To capture the zeitgeist, both in France and abroad: Fashion or design weeks, trade fairs specializing in home (Maison & Objet) and textiles (Première Vision), major fashion and cultural events and venues (Hyères Festival, Arles Photography Festival, live shows, art galleries, concept stores) ,Department store…)surveillance of French and foreign trade newspapers…
trained eye
team of This agency was founded 12 years ago in Lyon and We currently have offices in Paris and Marseille.boasts a well-trained eye to use the appropriate filters…
Founder Sophie Odick He has a rich interdisciplinary background.Graduated from ceramic design department Olivier de Serres School of Applied Artsalso in textile design Ensado Art Deco in Paris I have an eMBA in Global Fashion Management. Institut Français de la Mode (IFM)She then spent seven years in the fashion team, strengthening her expertise in textiles, decoration and color. Première Vision Textile Trade Fair. She also BPI France Design Consultant and INMA auditor, Institute National Entrepreneur du Patrimoine Vivant (EPV) Labels for the textile, leather goods and footwear sectors.
To sharpen her eyes and predictions, she relies on: An agile core of 7 employees, most of whom always share their time with different activities related to the art, design and fashion professions.their Complementary expertise (color, textile design, graphic design, digital, sociological, editorial approaches) This will allow you to “create a dedicated team for bespoke projects”.
4 scenarios
for For the autumn/winter period of 2025-2026, O.di.C has identified four main scenarioseach named “Quiet augmented”, “Shape of Live”, “Collectif Experimental”, “Color Move”each associated with a consumer profile.
These were announced exclusively to customers and prospects at an event on April 18th. Villa Creatis in Lyonand on April 24th Institut Français de la Mode (IFM) In Paris.
behind “Silent expansion” trends found “A unique, quiet approach to classical music that interrupts our daily lives.”, “A place where geometric patterns and curves come together to create timeless elegance.” Nothing is monotonous, on the contrary, 'Suggests strong emotions' thanks to a marriage of opposites: a “moment of exaggeration” that unleashes a classic “somber and grandiose” blend of “mastery and sensuality”…To describe this new aesthetic, Sophie Odick evokes: Valentino's July 2023 runway show will parade silhouettes made from sensual fabrics from the haute couture collection in Chantilly's classic setting.or Prada Fall/Winter 2023-24 Campaignillustrating “one of the key concepts of this trend: somberness and grandeur.”
quiet expansion
of color range Related to this trend are: “Sober and precious”ranges from ultra-deep colors (such as dark blue) to warmer, sensual hues (such as tobacco, icy beige) to natural blondes, creating “an atmosphere of sparkling, timeless elegance.” Masu.
“Quiet Augmented” consumers appreciate its “radical minimalism that plays with code while highlighting its love for classicism.”. When it comes to leisure activities, they cultivate escapism by visiting. pretty secret destination Castles in the Loire Valley and medieval villages in Ireland. They appreciate sports that combine movement and precision. Tai chi.They appreciate innovative gastronomy; they believe in the role of innovation as a vector for achieving higher levels of luxury. And in terms of environmental responsibility, they pursue “full traceability”, We support sustainability of materials and manufacturing.
shape of life
Also read > [LUXUS MAGAZINE] Top 5 trends for 2024, predicted by Pinterest
Featured photo: © Mélanie Magdalena/Unsplash