Looks like Meghan Markle will have to work hard to make her new lifestyle brand a lasting success.
The Duchess of Sussex, who launched American Riviera Orchard this year, plans to experiment with “stealth” techniques to attract people.
5WPR founder and chairman and PR expert Ron Torossian told the Mirror exclusively: What we don't yet know from her is how she will be able to maintain consumer interest in terms of her longevity. ”
“This makes sense given who Meghan Markle is as a person and how she has approached American Riviera Orchard as a brand.
“Markle is picky about who she hangs out with in public, so the qualities of the influencers she chose to send her products to were consistent with the image she strives to uphold. And 50 Sending only to people plays into the better marketing approach she has built.'' Around American Riviera Orchard, the expert continued, it's a message of exclusivity and scarcity.
“There remains little information about what exactly will be offered through Merkle's product line, and consumer interest and interest is growing.”