And what business goals does their antics address for the E&J Gallo brand?
“Last year, High Noon expanded its portfolio with the introduction of Tequila Seltzer, making it the number one selling spirit in the country,” Ralph said. “This year, they're working to keep that momentum going / To that end, the new campaign focuses on the brand's entire portfolio for the first time, combining upbeat optimism, observational wit, and surprising humor. ”
He also believes the campaign has legs, tanned, muscular legs.
“Part of the reason we use Lifestyle Guards is because of their longevity and ability to appear in other places. There's a lot of room to show more of the crew's activities and bring them out into the real world. ”
Now, let me tell you a fun anecdote from filming. go!
“Our lifeguard (Rice Wallschlager) wasn't a real lifeguard, but he played college football,” Ralph says. “His athletic ability was very useful on set.”
In particular, “One shot included him flying through the air and dropping High Noon into a cooler in the sky, which he executed with grace and precision. Then, of course, on the beach. There was a lot of running. And while we were watching him, he was definitely running in real motion.”
Furthermore, he added: “I think I caused a body oil shortage in the city of Miami that week because I used so much body oil. Apparently, shooting in peak sunlight gives you really great skin tones.” The more I know.”
Director Josh Sorkin directed “Ladybug.''