Duchess of Sussex Meghan Markle will face unlikely competition for lifestyle brands, as her father-in-law's Highgrove brand also sells jams, organic products and lifestyle products. Dew.
Meghan Markle will face competition from her father-in-law, King Charles, over her new brand American Riviera Orchard, but for now, the monarch appears to be taking the lead.
The former Suits actress first unveiled her new lifestyle brand, American Riviera Orchard, on March 14, and quickly gained an online following on Instagram. Earlier this month, she appeared to “soft launch” her debut product by sending out her homemade strawberry jam to celebrity friends and influencers.
This jam, featuring the American Riviera Orchard logo, appears to be the brand's first product.
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Read more: Royal fans slam Duchess Meghan over luxury brand's strawberry jam launch amid royal health news
However, Meghan could face stiff competition from Prince Charles if she sells the jam more widely, as he sells Highgrove's Organic Strawberry Preserve. King His Charles His Jam is sold under the Highgrove brand (formerly known as Dassey His Originals), which he launched in 1990. The brand was founded by then Prince Charles to promote organic farming and support sustainable farming practices. Since then, it has grown into a popular organic food product, including jams, biscuits, beverages, dairy products, and more.
Ingredients are often sourced from Highgrove, King Charles's own private estate in Gloucestershire. Highgrove's products, including strawberry jam, are also retailed through Waitrose, in contrast to Meghan's business, which has no links to charity or fundraising.
Since Meghan Markle's launch, Charles' jams have sold out widely, with some social media users noting the impact the American Riviera orchards are having on Charles's sales. One person wrote on Twitter/X: “It took Meghan so long to sell jam that the King's 30-year-old jam sold out…this is the Meghan effect.” Another added: “What would they do if Meghan Markle cooked a full course meal? That's just jam!”
Meghan has also been criticized for the timing of the new brand's launch, as members of the royal family continue to undergo cancer treatment. Royal commentator and former friend of Duchess Meghan, Lizzie Cundey, slammed the pair's pursuit of the royal family in the midst of a crisis. She accused the Duchess of Sussex of “trying to reincarnate herself into a Gwyneth Paltrow type” and claimed that “she doesn't read the air”.
In an interview with GBN America, she said: “The new Netflix show is about jam-making and cooking and gardening and Harry plays polo, which I don't really relate to. I think it's pretty insensitive considering what they're going through.''And the King also has cancer issues, so it's honestly really insensitive.''She added, “They never read the room.'' You know, they're so wrapped up in themselves that they don't see the wood for the wood.''
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