High Noon is a vodka cocktail that eschews the soda subcategory and has become a favorite in crowded spaces since its debut in 2019. The brand, owned by E. & J. Gallo Winery, grew 30.5% in 2023, according to Impact Databank.
“Lifestyle Guard” will run across broadcast television, streaming services, online video and paid social, among other media buys. The brand will be dropping Snapchat Lenses, YouTube Shorts, and local media extensions throughout the year.
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