EA is one of the gaming companies interested in generative AI, with CEO Andrew Wilson saying EA developers are “hungry” to use generative AI in game development. However, former Dragon Age lead writer David Gaider is less enthusiastic, harshly criticizing EA executives.
Dragon Age: Inquisition lead writer David Gaider has harsh words for EA
“In case it's not clear,” Gaider tweeted, “starvation” here means staff costs suddenly appear as a small bar compared to other bars, and a bunch of executives around a table nod. I wrote about the charm of spreadsheets that makes people nod their heads. Repeat “ROI'' and “Good, yes, good'' over and over again. ”
Gaider has experience with EA, having worked at EA subsidiary BioWare from 1999 to 2016. His last project at BioWare was his doomed live-service game Anthem, but that story was rebooted after he left. He sees EA's AI push as a repeat of the live service mandate that contributed to Anthem's failure. He also argued that people shouldn't believe EA when it says developers are excited about AI.
“They want you to believe that the developers under them are very excited about incorporating generative AI into their processes,” Guider said. About their new “really cool” live service mission. ”
“Executives heard about the New Thing™,” he continued in another tweet. “And everyone (and I mean all the yes-men they told this about) thinks it's so exciting that now they're going to parrot it back to people.” We are working on it. . . At least until reality inevitably emerges. ”
This isn't the first time EA's CEO has spoken out about the potential of AI. In March, he predicted that generative AI would allow EA's studios to do tasks in days that previously took months. The executive also talked about a future where billions of players use the company's AI technology to create their own content.