Brand experts say Meghan is likely to hit six figures within weeks of officially launching American Riviera Orchard.
Royal fans have been sent into a frenzy since the 42-year-old Duchess of Sussex made an explosive return to social media last night, opening an account for her lifestyle and food brand.
Little information has been released publicly about what American Riviera Orchard will offer, but brand expert Haley Knight says expectations for its products and content have driven business growth in the first few months of opening. He says it will hold up well.
He added that it was “no coincidence” that the Duchess of Cambridge launched the brand on the same day that her husband Prince Harry was scheduled to appear in a video message at the Diana Legacy Awards, teasing fans with “subtle” information. Ta. She had high expectations of what the brand would offer.
Hailey also said that following the success of competitive A-list brands such as Gwyneth Paltrow's Goop and Kourtney Kardashian's Poosh, it “just made sense” that the Duchess decided to launch a lifestyle brand. He added that the duchess “wants to join the ranks of celebrities”. .
Hailey told FEMAIL: “We have seen in the past that everything Meghan wears, advertises and sells, sells out instantly. There are even websites dedicated to this.”
He added that Meghan has an “incredibly strong” instinct when it comes to PR and marketing, adding: “I wouldn't have launched this if I didn't think it would work.”
So far, little has been shared about what American Riviera Orchard will look like when it officially opens, but Hailey has confirmed that Meghan is “leaning into the brand and her personal style.” We believe that there is no doubt that we will target the “mid-to-high-end market.''
“We are confident that people can expect a stylish, modern home with a homey yet stylish, unique and modern design that is rooted in spirituality and mindfulness,” Haley predicted.
Brand experts admitted it's difficult to know how much the Duchess will earn from American Riviera Orchard, as neither the product nor the price have yet been announced.
But she predicted: “Once the store launches, Meghan will definitely find immediate success.” We've seen with past celebrity launches that demand is incredibly high and products sell quickly. ”
He added that Meghan is likely to move forward with selling a “unique range of products” that she claims she uses, which will be a “selling point”.
“If the company sells globally, I can't imagine Meghan earning anything less than six figures in the first few weeks of opening, if not the first week,” she said.
Regarding brand collaborations on social media, Haley said that the Sussexes are likely to use social media solely to promote their brand, rather than returning to the platform where they have their own accounts, so if Meghan Markle is likely to use them through paid partnerships, He said it was unlikely to make any money.
But she added: “But there's a chance she'll get an interview, and IG is with other people in the industry who could earn upwards of $1 million per post if they're paid opportunities. ”
American Riviera Orchard launched on Thursday night via Instagram and its new website with a slick video accompanying the brand, showing Meghan mixing dough in a bowl in her kitchen. was.
Another frame showed her picking gorgeous roses from a bouquet.
A source told the Daily Mail that the business will be a “lifestyle and culinary brand” focused on the things that are important to Meghan.
It's fitting that Duchess Kate's business revolves around cooking and food, something she's shown a passion for in the past.
In 2018, while living in the UK as a working royal, Meghan bonded with survivors of the Grenfell Tower fire when she joined a local community kitchen and had no hesitation in helping prepare meals. .
The Sussexes' explosive Netflix series revealed that Meghan still stays in touch with the community, despite currently living in California.
Duchess Kate has contributed recipes to charity cookbooks in the past, including lemons in the World Central Kitchen Cookbook: Nourishing Humanity, Nourishing Hope, published last year. Also includes cake.