If Meghan's lifestyle brand American Riviera Orchard takes off, the Duchess may have to hire a “small army” of staff to compete with her main rivals, an expert has warned. ing.
They said the Duchess of Sussex was overwhelmed with initial demand for a wide range of products, from fine food to cookware, cutlery, pet supplies and gardening supplies, stationery, candles, pillows, curtains, fine linens and home decor items such as paintings. I believe that I am facing what will happen to me. flame.
Many of her new company's functions, such as sales and technical support, will likely be outsourced to existing companies, but experts say it will be similar to existing competitors Martha Stewart and Gwyneth Paltrow's Goop. He said operating at that level would also require a strong core staff.
Goop, which has a net worth of around £200m, currently employs 297 full-time staff, while Martha Stewart's omnimedia company employs 406 people, including one from Bedrock, New York. That includes a “home team” of 30 people who live and work on the farm in Ford. .
Meanwhile, Meghan is reportedly still struggling to find a CEO to manage day-to-day operations at American Riviera Orchard, and has hired several support staff ahead of the official launch of her website and Instagram store. It seems like they are only hiring.
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“It was inevitable that she would start out as an underdog in a highly competitive market,” said Mike Reia, a Los Angeles-based media finance analyst. “This could be a pressing issue.”
“Given her celebrity status, there's no doubt she'll soon be inundated with curious customers. But if she's going to keep those customers, she needs the right commercial infrastructure behind her. …and I don't see any evidence of that.”
Meghan Markle, 42, hired two new staff members last week, both of whom will join her and Harry's communications team, and formal staffing levels have not been disclosed at American Riviera Orchard. There is a high possibility that it will not play any role.
According to reports, she has approached streaming giant Netflix to collaborate with her on a virtual store and is creating a cooking series that will work with a number of cooking products she plans to sell, including her now famous strawberry jam. .
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Industry sources were quoted as saying that she is currently negotiating a potential “commercial partnership” with Netflix and developing products as a spin-off from the show.
This is a new departure for the entertainment giant, where Meghan Markle and Prince Harry have a five-year, $100 million production deal, which expires in 12 months.
The person added: “If Netflix were to agree to any commercial deal, they would want actual control and would likely want their own talent as CEO of American Riviera Orchard.” Ta.
“The truth is that Meghan may be reaching her limit alone at the helm of a fast-growing startup, so turning to Netflix makes sense,” said media finance expert Raia. Because she probably needs all the help she can get.”