- Eight of the nine celebrities in Meghan's inner circle received the jam.
It's been nine days since Meghan Markle began handing out the first pots of jam to her celebrity friends to mark the start of her latest venture, American Riviera Orchard.
The Duchess of Sussex strategically sent jars of strawberry jam made from fruit grown in the California enclave of Montecito to a specially selected group of friends and celebrities.
But over the past week and a half, there have been only a few posts, with only eight of the 50 “Jamfluencers” sharing snaps of their products with fans on social media.
But critics of the estranged royal family may soon wonder why only a few of Meghan's recent friends are promoting her business. No, but a PR guru told MailOnline that the slow “drip” of posts is “the key to success”.
Andy Barr, PR expert and founder of 10 Yetis, said Meghan's product launch was a “classic move” that came straight out of a marketing strategy, adding that Meghan worked with a talented team to launch it. “It's not surprising,” he added, since he hired the company.
Even Prince Harry and Duchess Meghan's mother are keeping us guessing which celebrity face will be next, as brand reach, culture and brand guru Nick Ehde claims.
“The key to success is trying to keep the story going for as long as possible,” he said. We'll continue to drip more information every few days to get the news of the launch out there, check it out, and keep people interested.
“While most modern campaigns involve gifts to 'influencers,' I think Meghan's influencer network is slightly more grandiose than most.
“Her little black book of celebrity contact information is the stuff of PR dreams, so her first product launch was always supposed to be a huge media success. The real test is her follow-up. It’s about keeping people interested in the product and what she’s doing.”
Each jar is numbered from 1 to 50, a ploy to increase interest in the lifestyle brand.
The numbers 13, 17 and 19 are among the numbers previously announced by culture and brand expert Nick Ehde, who suggested Prince Harry or his mother Doria Ragland could receive the number one bottle. are doing.
He added: “The rollout of individually prepared and numbered jam jars is a highly strategic way to build momentum for American Riviera Orchard's website and product range launch date.”
“This is a good way to create buzz and keep fans guessing who will post next and who will be No. 1. In the end it could be her mother, Harry, or maybe something we never thought of.” He will become a surprising celebrity.”
“Think of it as Uber's version of giving out free samples at the supermarket, with all the glitz and paparazzi,” added Alisa Beckner, head of Borkowski PR and Influencer Relations.
“The key is to generate buzz at the top, where the right A-lister nod can mean the difference between a floundering product and the next big 'must-have' item.”
“Furthermore, sprinkling stardust on social media turns mundane routines into artisanal trends. It also peaks the interest of big retailers, who can charge significant fees for going public.” Sho.”
The usual suspects, including Abigail Spencer and Kelly McKee Zadifen, were among the first to receive gifts from Meghan, a longtime friend.
Meghan's former Suits co-star shared a number of photos of her lying in the garden next to a bowl of orange jam.
Meanwhile, parenting campaigner Kelly shared a video of herself spreading jam on toasted sourdough slices with the caption: “Morning on the American Riviera Orchard.”
Others who received gift packages with handwritten notes from the mother of two included Argentine socialite Delfina Barquier and Tracee Ellis Ross, daughter of Diana Ross. It was included.
Netflix star Mindy Kaling and fashion designer Tracy Robbins also made the list.
Last night, reality TV star and Kardashian mom Kris Jenner revealed she was the latest to receive a summer package.
Jenner didn't pose for an elaborate photo with the item, instead simply writing, “Thank you American Riviera Orchard” with a yellow love heart emoji.
It came just hours after model Chrissy Teigen and her singer-songwriter husband John Legend joined the Jam Gang.
She shared a video of herself making a sandwich with the spread while swaying to Bob Marley's hit song 'Jamming'.
“We are Jammin!!” the post read. “This might have been one of the best foods we had all year. We used rustic bread, salted butter, triple cream brie, and thick-cut bacon. , and only American Riviera Orchard jam!”
“It took me about 8 minutes in total, but it kept me happy for the whole weekend.”
Ede added: “The brand's fan base on social media is growing every day as Kris Jenner posts to her approximately 53 million followers around the world.”
This development has been cleverly chosen to make the most noise about a simple jar of homemade jam. None of the talent gets paid to promote the jams they do as a support to their friends, but this is invaluable.
“This campaign is cost-effective and generates conversation. Whether people buy the product after launch is another question, but this drip-drop campaign seems to be working.”
And it seems to be working. Within three hours of launching his Instagram account last month, he gained 100,000 followers in just three hours from his first post.
The number is now over 612,000, although nothing has been posted on the site since March 14 and no further information has been disclosed.
Earlier this week, it was revealed that the Duke and Duchess of Sussex are hiring two more professionals to their communications team, who will work in both the US and UK.
Charlie Gipson, who previously led PR campaigns for confectionery company Haribo, Instagram and Samsung, will reportedly serve as the couple's press officer in Europe in a new role as head of communications.
Meanwhile, former United Talent Agency ace Kyle Boulia will serve as the couple's deputy press secretary and head of U.S. media relations, handling communications with the Sussexes from their home in Los Angeles.
Limited information has been released about American Riviera Orchard, but a trademark application filed on February 2 of this year indicates that the company hopes to offer downloadable and printable recipe books, tableware, textiles, jams and marmalade. It is shown that he thinks so.