New York, NY, May 14, 2024 – As the New York Giants celebrate a century of gridiron greatness, the iconic American sports franchise is proud to be one of the most innovative and authentic sports apparel companies in the world. will partner with starter and Giants legend Carl Banks. Unveiling a bespoke apparel collection celebrating a century of football excellence.
The 1925 Lifestyle Apparel Collection pays homage to the Giants' inaugural season and captures the essence of a team that has become synonymous with American sports history. The Giants, founded in 1925 when Tim Mara purchased the franchise, won the world championship eight times and are his only NFL team to win the Super Bowl in the past 40 years. The team is still owned in equal partnership by the Mara and Tisch families.
A brand with a unique and rich heritage, Starter has grown parallel to the Giants and graced the backs of athletes and enthusiasts for more than 40 years. From the streets to the stadium, Starter's iconic logo stands for authenticity, quality and a shared love of the game. This collaboration represents the fusion of his two timeless forces, fusing the Giants' heritage with Stalter's unparalleled craftsmanship to create a collection that transcends fashion and celebrates the essence of the sport's greatness. Masu.
“The Giants and Starter have tremendous capital in the market and we are excited to bring these two iconic brands together to create unique retail moments through our 100 Seasons campaign,” said President Starter. said Carl Banks, also an All-Time Top 100 New York Giant. . “As I have proudly worn a Giants uniform, I know how much this team means to our fans.”
The 1925 collection captures the essence of the Giants' storied travels, fusing vintage-inspired design with contemporary craftsmanship to create a timeless and contemporary collection. Featuring luxurious fabrics such as velvety-soft 420 gsm heavyweight fleece, the collection includes T-shirts, hoodies, long sleeves, crewnecks, and hats, all featuring the iconic Giant is adorned with the wordmark and a new custom “1925” insignia inspired by the team's main New York portion. logo. This limited edition collection will be available at the Giants online store starting Friday, May 17th at 10am ET. Prices range from $68 to $200.
“Our '1925' brand was created to go beyond traditional fan merchandise to offer fans an everyday collection that celebrates 100 seasons in an elevated way. Our partnership with the all-time great in Carl Banks gives our collection a deeper meaning, and our players have a deeper meaning. We're excited to add that to our game-day style,” said Giants Creative and Director of Photography Matthew Swensen.
For more information on the Giants x Starter 1925 collection and to stay up to date on upcoming releases, visit Giants.com/100.