Meghan Markle could expand on her creative vision to transform the American Riviera Orchard brand into a thriving social hub for Hollywood's elite. newsweek's royal report Discussed on the podcast.
The brand, which has so far not developed production volumes beyond 50 jars of strawberry jam and numerous trademark applications, has the potential to grow in the private members club sector, although the Duchess has not indicated any concrete plans to do so. The chief said that there is a gender. Royal correspondent Jack Royston suggested so.
Meghan launched American Riviera Orchard in March, and the jam jar PR strategy was announced in April. Fifty of the duchess's inner circle and contacts received the bottles, many of whom posted them to their millions of followers on social media.
The Duchess is seeking to trademark the name in connection with a number of products and retail businesses, but a physical orchard to greet tourists is nearby, somewhere in the lush wilderness of Montecito, California. Is there a possibility that it will be planned for us?
“We had an idea of what direction Meghan could take this brand in, and I think it makes a lot more sense,” Royston said. royal report American Riviera Orchard listener. “I think it's great for a private members club.”
“In keeping with the Soho farmhouse tradition, the stunning home will have a real orchard attached to it, where you might be able to stay and meet high-class celebrities, executive guests, etc.” Maybe he has a contact at Soho House.” [members club] group, specifically her friend Marcus Anderson. ”
Duchess Meghan has been a member of Soho House for many years. She previously praised her network of members, her lifestyle, and her club on her blog. TigAnd she had her first date with Prince Harry in one of London's exclusive stores.
“It would be a great networking opportunity for Meghan if she teamed up with someone like Soho House,” Royston suggested. “Even if she didn't do it at Soho House and did it as a private members' club, she could use that to meet the greats and the good of Hollywood and really spread her wings and go out.” I could fly out. It's on her doorstep in Montecito.”
“Meghan is sending out these American Riviera Orchard jam jars to all her celebrity friends who are posting them on social media. If you have a private members club, this is great advertising. I mean, look at all the big names and celebrities who have already signed.'' He continued, adding that with Meghan's star power, huge business like new or established clubs. suggested that it may be sufficient to promote
“It's a great symbolic way to say, 'If you sign up, these are famous people and you're going to hang out with them, and they're already sharing a jam,' so you can “It will be very effective,” he said.
So far, plans for American Riviera Orchard's club or location have not been publicly discussed.
newsweek has reached out to a representative for Meghan for comment via email.
American Riviera Orchard has been growing an online following since its soft launch in March. As of May, she had over 600,000 followers on Instagram, including celebrities such as Mindy Kaling and Abigail Spencer.
James Crawford-Smith is newsweekRoyal journalist based in London. He can be found on his X (formerly Twitter). @jrcrawforsmith and read his story newsweekThe Royals Facebook page.
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