Pop icon Beyoncé was a standout at her Renaissance World Tour concert in Atlanta last year. It was the color choice that stood out more than the stunning costume design, an asymmetrical sculptural drape created by fashion designer Gaurav Gupta. The neon green hue of her saree gown caught everyone's attention and was styled perfectly with neon green heels and silver wrist cuffs.
Neon — a bright, bold, eye-catching color associated with ’80s art and subculture — has become a huge sensation in 2023. “Barbiecore” (a hot pink viral fashion trend inspired by Barbie) dominated the runways and promotions of the brand. Wardrobe essentials and brands like Balenciaga, Jimmy Choo, Gap, and Forever 21 have also introduced hot pink fashion. Stars like Kendall Jenner, Rihanna and Billie Eilish also wore vibrant colors with a subdued vibe.
The trend is back again this year with monotonous blocks and pops of neon to brighten up your boring day. Neon is perfect for summer, especially for those who aren't afraid to make a bold statement. Highlight shades like mint green, bold yellow and hot pink are this season's brightest pops of color, with fashion designers and labels like Mac Duggal, Marks & Spencer, Nykaa Fashion, Navyasa Riva and Gucci making a statement in neon We offer essential items that can be layered with other outfits. .
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Apparently, many brands are starting to experiment with shades other than black, beige, white and pastels. These solid blocks of sunshine yellow, tangerine orange, vibrant blue, and hot pink are more than just maximalism. “Neon has certainly made a bold comeback in recent years, becoming a prominent trend in summer fashion. The vibrant hue adds a pop of excitement to any outfit, making it a popular choice for those who want to stand out. During spring and summer , people tend to be drawn to bright colors that exude optimism and joy,” says Rahul Dayama, founding partner of London-based fashion brand Urbanic.
Luxury fashion house Gucci's latest collection, Lido, also embodies the spirit of escapism that embraces the spontaneity, exuberance and joy that are synonymous with this season. Taking inspiration from the glamorous beach clubs or 'lidos' that grace Italy's storied coastline, it pays homage to the enchanting charm of coastal life. Bright, neon pops of color extend to small accessories and shoes, making it easy to complete your Lido look.
According to Umashan Naidoo, Westside's head of customer and beauty, neon adds a modern element to any style. “Recently, this color has been trending across fashion and beauty categories. It's all the rage in summer essentials like swimwear, sunglasses, accessories, and beauty products. We recognize the power that neon has. Neon is a shocking color, symbolizing technology and a nod to the rebellious 80's.If you want to jump right into the trend, go for it with a quick nail polish or eyeliner. or bring a summer tote bag,” Naidoo adds. Westside recently launched a neon lime green swimwear collection.
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Brands promoting neon colors are expected to be in high demand during the summer months. “As temperatures rise, people are turning to lighter fabrics and brighter, bolder colors that complement the seasonal vibe. As consumers look to incorporate this trend into their summer wardrobes, brands are They offer quality and stylish items, which have seen a surge in demand. Moreover, the popularity of neon on social media platforms has seen influencers and fashion bloggers sunbathing on the beach wearing neon swimsuits and resort wear. The demand for neon is increasing further because of the visibility,” added Urbanic’s Dahyama.
Urbanism sees an increased demand for swimwear and resort wear in the summer as consumers tend to travel, spending more on these styles than on regular ones. “Neon is different from casual wear, which is a versatile, light, everyday fabric that is reserved for specific occasions and is in demand during the summer months,” says Dayama, adding that in bright shades We expect a healthy increase in demand for affordable resort wear and swimwear. .
Styles with neon shades are especially preferred by young consumers. “This age group is aware of the environmental impact of fast fashion and its impact on the planet,” said Amarunagaram, co-founder of fashion startup Virgio, whose target consumers are under 30 years old. I'm attracted to trendy outfits and dresses.” during the summer. ”
The bold colors add pop to any outfit, making them a popular choice for fashion-conscious people, including Gen Z and Millennials. Dipti, founder and designer of fashion label Nouria, says: Fashion should be fun and fearless, and neon embodies that spirit perfectly. 'Nouria's neon Anna dress is a bestseller.
Virgio's collection, on the other hand, is a combination of dresses, pants, tops, co-ords, etc., which advocates eco-friendly practices in the fashion industry and is available for young consumers in the range of Rs 990 to Rs 3,000, depending on the style and style. It is also easy for people to access. fabric. “Our mission is to prioritize sustainability by producing high-quality clothing made from eco-friendly materials such as modal, linen, cotton, tencel and viscose, and to adopt a circular fashion model. It’s about advocacy,” Nagaram adds.
Sameer Madan, a Delhi-based women's wear designer, feels it can add some oomph to your summer wardrobe. “Neon empowers individuals to embrace their unique style and is the perfect color to style up a classic white shirt to beat the summer heat.”
Similarly, Nykaa Fashion offers high-waisted mini skirts in animal print, off-shoulder bardot sleeve mini bodycon dresses, or neon plain halter neck strappy bodycon mini dresses. Forever New also has some shocking pops, including chic bodycon and color statement dresses. The brand recognizes the strong demand among different age groups for shades of coral, mint and lavender, pushing style and comfort to fashion-conscious consumers.
Luxury fashion brand Alain by Vani offers poplin garments in silhouettes and patterns such as contemporary cuts, tailored A-line construction, wraparound styles, and oversized pieces with sleek panels. . All pieces feature intricate appliques such as sequins, piping, cut dana, beads, stones and anchor threads, and prices start from his Rs 4,100.
For the summer capsule, AND's latest collection also captures the essence of a sun-kissed vibe, with bold prints, stylized layering and structured fabrics.