Hosted by Carrie Beaton Brand & Lifestyle Licensing Award 2024 Approximately 400 retailers, licensees and brand owners were in attendance to share their joy as deserving winners made their way to the stage to receive their trophies. Before the awards ceremony, esteemed fashion designer Jeff Banks (who describes himself as a “humble seamstress”) turned his own brand into a household name. spoke and captivated the audience. The grand finale of the B&LLAS 2024 Award Ceremony featured the awarding of the Brand Ambassador Award to Louise French, Senior Vice President of Business Development and Operations at Beanstalk, in recognition of her continued contribution to this dynamic field .
The winners of B&LLA 2024 are:
B&LLAS Rising Star Award (Sponsored by Licensing International) Oliver Gilding, Head of Licensing and Innovation, Iceland
Product award categories
Best Brand Licensed Fashion Accessory or Lifestyle Product or Range (Sponsored by Lisle Licensing) Anya Hindmarch's Mr Potato Head Collection
Best Branded Licensed Food or Beverage Product or Range (Sponsored by Sanderson Design Group)
Nadiya x Schwartz Recipe Kit and Seasonings from McCormack & Co.
Best Branded Licensed Health & Beauty Product or Range (Sponsored by Country Living/House Beautiful) Hawaiian Tropics Tropical Cooling Mist Collection by Designer Parfums
Best Brand Licensed Adult Apparel Product or Range (Sponsored by Sarah Miller London) Brand Alliance Coca-Cola Motosport Collection for Primark
Best Brand Licensed Gift Product or Range (Sponsored by the National Gallery) Keith Haring Collection at Caran d'Ache
Best Branded Licensed Household, Kitchen and Tabletop Products or Range (Sponsored by the Natural History Museum) Spode's Morris & Company Tableware
Best Brand Licensed Children's Product or Range (Sponsored by Start License) Laura Ashley SS23 Collection (For Moms & Dads)
Best Branded Licensed Electrical and/or DIY Product or Range (Sponsored by Golden Goose) Laura Ashley China Rose Appliances by MY VQ
Best Branded Licensed Home Decor Product or Range (Sponsored by Pink Key Licensing) Dunelm Natural History Museum Collection
Inspired Innovation Brand Licensed Product or Range Award (Sponsored by CAA Brand Management) House Beautiful Fitted Bedroom Furniture Collection by Homebase
Sustainability Brand Licensed Product or Range Award (Sponsored by Products of Change) Kariuma's Van Gogh Museum Sneaker Collection
Retail Award Categories
Best Fashion Retailer for Licensed Brands (sponsored by Beanstalk) Primark
Best Department Store or Licensed Brand Mixed Retailer (Sponsored by Metrostar) Boots
Best Licensed Brand Supermarkets (Sponsored by The Smiley Company) Iceland
Best Specialty Retailer of Licensed Brands (Sponsored by Brandgenuity)
DFS Property Award Categories
Best Licensed Heritage or Institutional Brand (Sponsored by Brand Licensing Europe) Van Gogh Museum
Best Licensed Lifestyle Brand (Sponsored by Spring Fair) House Beautiful
Best Licensed Design-Driven Lifestyle Brand (Sponsored by Poetic Brands) Laura Ashley
Best Licensed Food or Drink Brand (London Stationery Show) Baileys
Best Licensed Fashion or Talent Brand (Sponsored by Seminar) Sarah Miller London
2024 Brand Licensing Ambassador of the Year (Sponsored by Brandcomply.com/Octane 5) Louise French, Beanstalk Senior Vice President of Business Development and Operations