Bollywood actor Hrithik Roshan is not only the face of HRX, one of India's leading fitness brands, but also stands as co-owner along with his partner Afsar Zaidi. Together they lead this fitness industry giant, with Zaidi serving as his CEO and co-founder. Under Zaidi's visionary leadership, HRX has achieved tremendous growth, with revenues of over Rs 1,000 crore, challenging global giants such as Nike, Puma and Decathlon.
The rise of Afsar Zaidi
Zaidi's entrepreneurial journey dates back to 2005 when he founded Exceed Entertainment. Exceed Entertainment is a celebrity management company that represents stars such as Hrithik Roshan and Saif Ali Khan.
From celebrities to brands
Zaidi moved beyond glamorous entertainment and into the realm of fashion, co-founding Saif Ali Khan's acclaimed clothing brand, The House of Pataudi. This venture highlights Zaidi's versatility and foresight in navigating different areas of the industry, solidifying his position as a formidable force in both entertainment and business.
About Afsar Zaidi
Zaidi's journey from office worker to businessman embodies the spirit of entrepreneurial grit. Starting out as a sports management expert with Mahesh Bhupati's Globosport India Private Limited, Zaidi's trajectory underwent a transformation with the establishment of Carving Dreams, which later evolved into Exceed. His pivotal moment came with the quick contract signing of actor Ajay Devgn. This is a testament to Zaidi's talent for closing deals and building lasting partnerships.
HRX and e-commerce
In a strategic move that revolutionized the Indian fitness industry, Hrithik Roshan spearheaded HRX's early foray into e-commerce. By partnering with leading platforms like Myntra, HRX achieved exponential growth and within the first year he achieved a turnover of Rs 350 crore. The success of HRX paved the way for The House of Pataudi to follow suit, cementing Zaidi and Roshan's status as pioneers in the marriage of fitness and fashion.
The legacy continues
Together, Hrithik Roshan and Afsar Zaidi embody the blend of star power and business savvy that will propel HRX to unprecedented heights and redefine the story of celebrity entrepreneurship in India. With a shared vision and unwavering determination, they continue to inspire millions and leave an indelible mark on the worlds of fitness, fashion and entertainment.