On Friday, PUMA released the first images of its new lifestyle shoe, the latest part of its ongoing partnership with NBA star LaMelo Ball.
The Charlotte Hornets point guard is one of the most valuable young stars in the sport, signing a $100 million contract with Puma in 2021 while still in college.
in recent years PUMA releases 3 types of basketball sneakers for the ball, from MB .01 to MB .03. The new products are lifestyle shoes with a twist and are part of Ball's collaboration with fashion brand LaFrance.
The shoes are All-red “Amour” colorway, Ball's “1 of 1” motto and his tattoo feature prominently in the design. The names “Puma” and “LaFrancé” can be seen on the underside of the shoe.
Puma x LaMelo Ball shoes: price, release date
The latest offering from Puma and LaMelo Ball's partnership hasn't been released yet, but fans won't have to wait long to get their hands on this signature sneaker.It is scheduled to be released on Friday, May 17th You will be able to purchase directly from PUMA.
The sportswear giant has not yet announced pricing, but Sneaker News reports that it will. Retail price $120.
Puma, which previously withdrew from the sport completely, is making a serious effort to return to the basketball market. In the early days of the NBA, Puma was a major player. Providing shoes to Wilt Chamberlain and others Then, in the 1970s, they achieved real success with the Puma Clyde.
The brand went off the market in the late 1990s, but made a surprise comeback in 2018, appointing Jay-Z as creative director of its revived basketball division. The first athletes signed were a quartet of young NBA prospects. Marvin Bagley III, Deandre Ayton, Zaire Smith, Michael Porter Jr.. That pattern continues with the 2021 ball, with NBA stars already being a mainstay of PUMA's basketball products.