The LaFrancais silhouette represents a new interpretation of Melo. A lofty, chunky street-inspired take on off-court fashion fueled by his ferocious flare and energy. Inspired by the chunky silhouette of his '90s and early 2000s skate shoe, LaFrance, it's an off-court icon.
This supersized sneaker features exaggerated proportions, a chunky zigzag lace closure, extra-wide laces, and a fully padded tongue for ultimate comfort. “LF” and “La France” are not only stamped on the mega tongue, but also on the ultra-thick sole of the latest silhouette. The classic cupsole is spiced up with an all-over floating oval featuring the iconic graphic. The oval at the top of the midsole encapsulates Melo's butterfly design element, symbolizing his 1 of 1 lifestyle.
“Anyone who knows Melo knows he does everything big. From chains to logos to cars, the guy lives big! So we've got a silhouette that fits that profile. “The chunky, skate-inspired upper and cup sole felt like the obvious sweet spot for Meros' first lifestyle shoe,” said Noah Bice, owner of PUMA Hoops. We're serious about the latest shoe designs.
The “Amour” colorway boasts a fiery red upper, paying homage to the bombastic aesthetic of Y2K skate culture. This is just the first of many LaFrancé colorways to come, so stay tuned. Get ready to turn heads at your next tunnel walk with LaMelo Ball's LaFrance.
Launching on May 17, 2024, The LaFrancé comes with several apparel items including graphic tees, mesh tanks, shorts, and track pants, retailing from $40 to $110 and from PUMA. com, the PUMA mobile app, PUMA NYC Flagship Store and Foot Locker, Kids Foot Locker, Champs, and select retailers worldwide.