“Choice Hotels strives to bring an intentional approach to design and development, ensuring that every new concept not only stands the test of time, but also delivers noticeable results in owner revenue and guest satisfaction. It definitely has a lot of sexuality.” Jason Cowan, Senior Vice President of Signature Development at Choice Hotels. “The next generation of Sleep Inn incorporates wellness-focused, appealing elements that meet the needs and sensibilities of today's travellers. Coupled with lower construction and operating costs, Sleep Inn's new look will help It stands out in the space and is a perfect fit for growth-minded owners.”
New interior inspired by nature
of beautiful dream The prototype interior delivers on Sleep Inn's brand promise of providing an uplifting, tranquil sanctuary inspired by nature, giving guests the feeling of being outdoors while being indoors. Throughout an iterative value engineering process conducted in collaboration with owners and operators, designs undergo extensive customer research and testing to ensure a clear and optimized customer experience while maintaining low costs to build and operate. Did.
The newly refreshed, bright and airy interior includes distinctive murals depicting natural scenes, as well as a muted color scheme and modern wood accents, all set alongside the iconic exterior purple tower and Designed to complement signature purple lighting accents. The new interior also aims to maximize efficiency through a thoughtful hotel layout and room design that minimizes wasted space and optimizes business processes. Key efficiency factors include strategically placed back spaces, easily movable furniture, ample AC and USB outlets, and easy-to-clean surfaces.
“I really enjoyed working with Choice at Sleep Inn.” beautiful dream prototype. From an owners perspective, they listened to us, took our feedback, and made changes to improve the guest experience while keeping costs low. ” david burton, president of Barton Hotel Group and owner of Sleep Inn & Suites Round Rock. “When people walk into this hotel, they immediately feel like they're walking into a refreshed hotel and can instantly recharge.”
Some additional updates and additions that increase hotel owner efficiency and guest satisfaction include:
- The stylishly designed lobby features an open floor plan, large windows, a welcome wall at the front desk comprised of abstract natural wood cutouts with lighting to reflect the changing night sky, and an updated signature mural. provides developers with eight distinctive mural options to highlight natural landscapes such as coastlines and palm trees. , pine, maple, field, forest, desert, mountain.
- Modernized rooms with increased functional space, dimming, smart thermostat capabilities, and regional artwork. Developers can choose from four subdued color schemes, including Dusk, Starry Sky, Dusk, and Dawn.
- The new and improved breakfast area can be zoned into three different areas to suit guests' needs, including a game room, TV room, and flexible workspace.
Improving the guest experience around active travelers
Sleep Inn is committed to providing our guests with the amenities they need at affordable prices and a great stay.of scenic The Dreams prototype offers guests expanded wellness services, including a fitness center and complimentary premium access. better sleep Sleep and relaxation apps and designated outdoor spaces increase guests' ability to connect with nature through every touchpoint. Sleep Inn also offers a complimentary hot breakfast, specialty blended teas at the Dream Cup station, and a Dream Corner Marketplace stocked with essentials. Sleep Inn continues to partner with AllTrails, the world's largest digital guidebook to outdoor activities, to provide guests with his QR codes for a curated list of hiking trails near participating hotels. Over 90% of Sleep Inn hotels are located within an hour and a half of a national park.
Sleep Inn participates in Choice Privileges, an award-winning benefits program where members earn points on eligible spend during their stay and redeem reward nights at more than 7,000 Choice brand hotels. I can.
Sustainable innovation: reducing your environmental footprint
The new prototype was designed with sustainability in mind. The Scenic Dreams prototype includes energy-efficient LED lighting, a linen and towel reuse program, and low-flow shower heads and faucets. Water stations will also encourage guests to help reduce single-use plastics. Additionally, Sleep Inn properties offer electric vehicle charging stations at select locations. Every aspect of the hotel's layout and room design has also been carefully crafted to reduce material, supply and labor costs.
For more information about Sleep Inn and the Scenic Dreams prototype, visit choicehotelsdevelopment.com/brands/sleepinn.
sleep in® Dream better dreams here®
All Sleep Inn hotels offer a simple, stylish stay tailored to your needs. Dream better dreams here. Modern yet timeless, fresh, nature-inspired design elements create a relaxing and peaceful environment. As a new construction brand, all Sleep Inn hotels are built with a specific vision in mind: to be a haven for travelers as well as efficient facilities to build, operate and maintain. Franchised by Choice Hotels, a global lodging leader, Sleep Inn properties offer strong product consistency and a mid-range has an established presence in the hotel segment. All Sleep Inn hotels feature free Wi-Fi, complimentary hot and cold breakfast options, swimming pools, and fitness centers. For more information, please visit www.choicehotels.com/sleep-inn.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the world's largest lodging franchisors with more than 7,500 hotels and 630,000 hotel rooms in 46 countries and territories as of December 31, 2023. . 22 Diverse Portfolio A wide range of brands from full-service luxury hotels to midscale, extended stay and economy give you a choice® Delivering more value to franchise owners and shareholders while meeting the needs of travelers with more locations and opportunities. Award-winning Choice Privileges® Our rewards program and co-branded credit card options allow members to quickly and easily earn reward nights and personalized benefits. For more information, please visit www.choicehotels.com.
Addendum
This is not an offering. No offer or sale of a franchise will be made except by way of a Franchise Disclosure Document first filed and registered with the appropriate state authority. A copy of the Franchise Disclosure Document may be obtained by emailing Choice Hotels International, 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850. [email protected].
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SourceChoice Hotels International, Inc.