ISLAMABAD, Feb 27 (APP): Jazz, Pakistan's leading digital operator, launches an exciting new digital sub-brand tailored to serve as a comprehensive lifestyle partner for the country's digital-first generation. Introducing ROX.
ROX, which has the tagline “Vibe High” (feel the atmosphere), has a youthful impression that resonates with young people in Pakistan, and is said to offer packaging and products that align with their deeply connected lifestyles. the news release states.
Delivering a complete digital journey, ROX is a digital lifestyle brand that allows users to seamlessly manage their connectivity and rewards.
We have partnered with leading lifestyle brands such as Foodpanda, Careem, Bookme, and Golootlo to offer our users exciting exclusive sales and discounts.
ROX also comes with premium subscriptions to Jazz's top apps such as Tamasha, the country's largest homegrown digital entertainment platform, Bajao, Pakistan's leading digital music streaming service, and GameNow, an innovative gaming platform. , improve your digital experience.
“Pakistan has a huge youth population, the majority of whom are under the age of 30, and only digital communications brands like ROX can meet their rapidly changing connectivity needs,” said Chief Commercial Officer at Jazz. said Kazim Mujtaba. “ROX also complements our DO1440 strategy and joins our highly acclaimed digital lifestyle products, including Garaj Cloud, Tamasha OTT, JazzCash fintech and GameNow gaming platform. “We are confident that young people will find ROX a brand that understands their digital needs and encourages them to become true 'ROXSTARS',” he added.
ROX caters to the various daily digital needs of Pakistani youth. Switching from Jazz Prepaid to ROX is just a click away, with the intuitive ROX app making the transition seamless with incentive rollovers.
ROX users can also level up their benefits by referring friends and family to ROX and earning epic rewards.
Redeemable ROX Bucks can also be earned with every subscription or recharge, a rewarding experience that further enhances the user's digital journey with the brand.