SEO is the process of improving a site's organic search traffic. This cannot be achieved by paying money. It takes months of work and adjustments to make your site compatible with search engine algorithms. It's not all about appeasing Google, though. Good SEO includes creating pages that are also built for your readers. The components of SEO include keyword research, on-page SEO, off-page SEO, and technical SEO.
keyword research
Before you start your SEO efforts, you need to know what keywords your users are searching for. These keywords will guide her SEO efforts on the page. Fortunately, there are many SEO services that can help you narrow down keywords in your niche that don't have a lot of competition. These are the best to focus on because even though a lot of people are searching for them, there isn't a lot of related content created around them.
However, it's not as simple as typing keywords into a blog post and calling it a day. Search engines are looking for valuable content, not content stuffed with specific terms. Part of keyword research is understanding user intent and tailoring your content to that intent.
On-page SEO
Now that you have your keywords and content, it's time to optimize your page. This includes creating high-quality title tags and meta descriptions, using a well-organized structure on the page with headers to separate content, and adding image alts to any visuals you use. It requires a lot of work, including including tags.
It's also important to make sure your URL slug accurately reflects the content of your post. Also, don't forget to include various internal links. This helps Google better understand the structure of your site.
Off-page SEO
Off-page SEO involves what you do outside of your website to help your website rank better. For example, one of the big factors Google uses to determine whether a page is trustworthy is the number of backlinks it has. The more quality sites that link to your site, the higher it will rank on search engine results pages (SERPs).
Other things you can do off-page include building social media accounts to build your reputation, partnering with influencers to spread the word about your services, and guest blogging on relevant niche websites. There are many things.
Technical SEO
Think of technical SEO as a behind-the-scenes job. It requires a lot of backend tweaking to optimize site speed, remove duplicate content with canonical tags, and set up secure HTTPS connections.
Of course, that's not all. We also submit your sitemap to all major search engines and add schema markup to your pages to help search engines better understand the content on your pages. You can also optimize your robots.txt file, which search engines use to recognize which pages. Must be referenced when curating query results.
