“White label solutions allow businesses and brands to offer all the functionality that a DIY music distribution platform does, but under their own brand.”
White label distribution solutions usually don't get much attention. EVEARA aims to maintain this status quo by allowing large and medium-sized enterprises to eliminate the hectic back-end workload and offer their own DIY music distribution under their own brand.
EVEARA's DIY music distribution solution is the driving force behind Avid's AvidPlay, launched in 2019 by ProTools developers. Starmony and the Native Instruments group, which currently includes Plugin Alliance, iZotope, and others, are also eyeing his EVEARA solution. White label partner list.
Other industry players are also taking note of EVEARA's end-to-end solution. EVEARA has significant and unique partnerships with carriers to build music distribution services. The Ireland-based company is also in talks with social media platforms, music schools and established consumer brands that have expressed a wide range of interest in adding DIY music distribution to their portfolio. Most recently, DMN partnered with his EVEARA to further expand its footprint in the industry.
So who is behind this music industry player? do not have Are you getting attention?
Levent Karahan, former A&R manager at Sony Music Entertainment and founder and CEO of EVEARA, told DMN that despite the huge impact that white label solutions are creating, most companies and brands are still unsure of how they work. He said he was not aware of what he would do.
The challenge for companies is that “companies want to participate in DIY music distribution, but they don't want to build it from scratch or partner with an existing DIY distribution platform,” explains Callahan. . Different brand. ”
White label solutions allow businesses and brands to offer all the functionality that a DIY music distribution platform does, “but under their own branding,” says Callahan, and we can take over all the workload. says.
EVEARA solutions are not cookie-cutter products. We understand that each company has different expectations and demands when considering their personal vision for distribution. Callahan focuses on that aspect and explains that EVEARA enhances it. “We were able to execute on multiple unique requirements of the business model. We are very flexible to accommodate companies.”
Karahan believes that EVEARA's core flexibility and transparent strategy with “no hidden costs” sets it apart from its competitors.
“Our standard model doesn't touch on artist royalties, and neither do our white label partners,” he says.
EVEARA has been improving its solutions and continually adding new features around its core since its founding in April 2015, with the aim of empowering enterprises. In addition to comprehensive analysis, White Label now offers many other tools and features.
“Our white label partners can get in on the game without having to invest significant money or resources into a large distribution arm,” Callaghan says.
Selcuk Kösemehmetoglu, head of sales and business development at EVEARA, explains that the white label distribution platform is “built with enterprise readiness and scalability in mind.”
“We automated everything,” Kesemmetoglu said, adding that the solution handles back-end management for hundreds of thousands of users, subscription payments, distribution, fingerprinting, mass ISRC code generation, analysis, reporting, payments, and marketing. , and even support.
“We are the perfect solution for enterprises, large enterprises, and brands that want to implement DIY music distribution. EVEARA allows businesses to connect to the world's largest and most prominent streaming platforms such as Spotify, Apple Music, Amazon Music, and TIDAL. Music is now available and the system can run with minimal maintenance required from the company.
Morten Dahlgren, COO/CMO of EVEARA, said the white label platform provider offers huge opportunities for the growing space of music creators, alongside the AI tools and services that are taking the industry by storm. states.
“In this thriving music industry, our primary focus is to be the best white label, one-stop direct artist solution,” said Dahlgren.
Callahan believes that leading instrument manufacturers and retailers such as Yamaha, Fender, and Sweetwater are missing out on opportunities in this growing creator space. “They can strengthen their relationships with their customers by adding DIY music distribution to their brand, leave the actual workload to EVEARA, and tap into a hugely growing space.”
Karahan points out that EVEARA's services are very close to the company's core business, noting that it “not only provides added value to existing customers, but also attracts new customers and leverages additional sustainable revenue.” “and enable powerful bundling and cross-servicing.” sales opportunity. Additionally, you have access to powerful real-time analytics that you can use to further optimize your core business. ”
EVEARA is focused on analytics and focused on the goal of serving white label partners. They want to bring the “data advantage” to their partner companies.
With access to comprehensive analytics, businesses can track and understand customer behavior and predict what they need. Businesses can take data-driven initiatives to build relationships with artists and increase customer retention through more touchpoints.
Dahlgren points out that these companies “can offer loyalty programs and discover upcoming trends and artists that would otherwise be lost to outside DIY music distributors.”
Dahlgren also explains that in “good news for small businesses,” EVEARA recently introduced services for independent music labels and small businesses that were previously “priced.” Now, with an entry-level plan, small and medium-sized businesses looking to distribute content under their own brand and want more control over their customer relationships can also partner with EVEARA.
Dahlgren said EVEARA's DIY music distribution white label service “crosses borders” because the company's core service is “not geographically isolated.” The company currently boasts over 100 white label partners. Across all continents.
Dahlgren points out that the world is not just made up of North America and Europe. It may seem obvious, but this industry tends to cluster around specific geographic zones. “We also have Asia, Africa, South America and Australia, so we widened our horizons and partnered with companies that represent interesting global opportunities in these parts of the world.”
Learn more about EVEARA's DIY white label music distribution solution.
