The Washington Post today announced that web performance and SEO best practices and guidelines are now available on the Post's site. Following the release of The Post's accessibility guidelines, these new guidelines will help The Post provide a positive user experience, increase website visibility, drive organic traffic, and ultimately improve overall site success. We guarantee that you will. As part of The Post's open source design system, these guidelines can be used by anyone on his web to ensure web performance and SEO best practices are met.
“Today, the majority of news consumers read news digitally, so we recognized the need for our web performance and SEO engineering team to build technical solutions that support journalistic discovery. Our articles wouldn't be as effective without web performance.” “As a leader in engineering and media publishing, we create guidelines that serve our audiences, and we make those technical solutions available as open source. By sharing it in our design system, we are providing the tools,” said Arturo Silva, Head of Engineering. This is so that others can prove that the practices on their site are the best. ”
Web Performance and SEO Best Practices was one of the first projects led by Christian Stroh, an SEO and Web Performance Engineer at The Post and part of the Web Performance and SEO Engineering team. Part of this team's scope is to lead company-wide standards and guidelines for best practices, implement technical solutions to measure and improve performance scores, and work with newsrooms to develop new search insights. It's about converting it into a practical tool.