Since the launch of Search Engine Land, we've provided SEO professionals with a platform to share deep knowledge and timely insights. Its purpose is to help customers solve problems, manage challenges and understand the ever-changing landscape of his SEO.
Below are links to the 10 most read and must-read columns on Search Engine Land SEO in 2023, contributed by an amazing group of subject matter experts.
Unsurprisingly, generative AI was the hottest topic in 2023, dominating the list. 80% of the columns were about ChatGPT, Bard, or SGE.
We also have to give a lot of credit to Tom Demers, who wrote five of the 10 most popular SEO columns this year. can't believe it!
In this in-depth analysis, learn how the Google search generation experience impacts your website's organic traffic. (Written by Gilad David Maayan, published September 5)
The ChatGPT API helps address some of the shortcomings of web interfaces. Here we'll show you how to get the most out of the API for your specific SEO use case. (Written by Tom Demers, released March 17th)
Learn how to create attractive, clickable title tags using ChatGPT and the ChatGPT API. (Written by Tom Demers, published March 27)
Although Yandex is not Google, SEO professionals can learn about how modern search engines are built by reviewing this codebase. (Written by Michael King, published January 30th)
Dig deeper into EEAT. Specifically, what EEAT means, why it's important for SEO, and tips on how to use it to your advantage. (Written by Zoe Ashbridge, released March 13th)
A 7-step process powered by ChatGPT streamlines featured snippet optimization and increases traffic for your top keywords. (Written by Tony Hill, published May 11th)
We tested the leading detection tools for AI-generated content. Here we show you their good and bad points, as well as what to expect when using them. (Written by Tom Demers, published April 25th)
Don't miss Bard's strategic SEO advantage. Here are his four ways to make the most of Google's AI chatbot to fine-tune your SEO strategy. (Written by Lauren Buzbee, published October 23rd)
Here's what to keep in mind when creating prompts, and an example of an SEO-focused ChatGPT prompt to use in your daily work. (Written by Tom Demers, released February 24th)
Learn about ChatGPT's specific keyword research application and the framework for incorporating this tool into your SEO process. (Written by Tom Demers, published March 2nd)
