OpenAI is reportedly working to accelerate the integration of Sora, an unreleased artificial intelligence (AI) text-to-video model, into film production.
The company plans to meet with Hollywood studios, media executives and talent agencies in Los Angeles to foster partnerships, Bloomberg reported Friday (March 22).
According to the report, the meeting is part of a broader outreach effort by OpenAI. In February, the company's chief operating officer, Brad Lightcap, gave an introductory talk in Hollywood to demonstrate Sora's capabilities.
OpenAI CEO Sam Altman has also been active in the entertainment industry, including attending events in Los Angeles over Academy Awards weekend, the report said.
Sora, which was announced in February and is not yet publicly available, can generate up to one minute of video based on a user's text prompts, according to the report.
An OpenAI spokesperson said in the report: “OpenAI is committed to working with industry through a process of iterative development and deploying AI advances in stages to ensure secure implementation and help people understand what is being done.” We have a strategy.” horizon. We look forward to continued dialogue with artists and creators. ”
According to the report, the use of AI in Hollywood is controversial. Many filmmakers and studios are already leveraging AI in pre- and post-production, but there are concerns about the potential impact on professionals such as illustrators and voice actors.
In response to these concerns, screenwriters and actors went on strike last year aimed at securing protections against the use of AI technology, the report said. Since then, the union has established several safeguards against the use of AI in the industry.
OpenAI announced Sora on February 15, saying its text-to-video model “can generate complex scenes with multiple characters, specific types of movement, and precise details of subjects and backgrounds.”
Generative AI tools are already causing financial disruption for studios, and the technology will likely force studios to reconsider investing in huge production costs, says a globally integrated creative and distribution platform. said Gilbert Galvan, vice president of strategy and innovation at XR Extreme Reach. He told PYMNTS in an interview published on February 26th.
“We believe that within the next three to five years, this technology has the potential to replace the role of creative and production teams,” Galvan said.