- Increased SEO Spending: 82.5% of marketers plan to increase their SEO spending in 2024, with content marketing taking up the largest portion of the budget.
- What Google’s Helpful Content Updates Mean: September 2023 This update improved rankings for 50% of marketers, up from 43% the previous year. This update places emphasis on high-quality, user-centric content.
- Generate new business: 59.2% of marketers report that their content marketing efforts have effectively generated new business in 2023, highlighting the direct correlation between high-quality content and business growth.
- Top Ranking Factors: Survey respondents rated content quality and user experience as the most important factors in search rankings, emphasizing the need for high-quality, user-centric content.
- Threats to SEO: Machine learning and AI are seen as the biggest threat to SEO, with 32% of respondents expressing concern about its impact. Google's Search Generative Experience (SGE), now known as AI Overviews, was also cited as a significant threat.
- Content quality challenges: Creating high-quality content remains the biggest challenge for 21.4% of marketers, highlighting the need for sufficient resources and expertise.
John LincolnCEO of Ignite Visibility, was excited by the findings and said, “This research highlights the importance of investing in SEO to grow your business, with a particular focus on video and high-quality content. Quality content is both the biggest challenge and the biggest opportunity for marketers.”
Jen CornwellVP of SEO, noted the importance of search engine optimization, saying, “This research reinforces what we've seen first-hand from our clients: a well-executed, user-centric content strategy is the key to unlocking organic search growth. Now is the time to invest in this approach and make your brand stand out in the digital landscape.”
See the full list of insights from our groundbreaking 2024 SEO Strategy Research here.
Ignite Visibility is a US-based, full-service digital marketing agency. San Diego, Californiais dedicated to providing innovative marketing solutions to businesses around the world and is consistently ranked as a top company in SEO, Paid Media, Social Media, Email Marketing, CRO, Content Marketing and Creative Design. united states of americaIgnite Visibility has been named an Inc. 5000 company six times using the same strategies we use for our clients. To learn more, visit https://ignitevisibility.com/
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