In a significant event last February 16, 2024, MR.DIY Philippines celebrated the grand opening of its 500th store at Bellevue Pavilion, Panglao, Bohol. Key attendees included MR.DIY Philippines CEO Roselle Andaya, Bohol City Mayor Edgardo Arkay, Mrs. Aniceta Arkay, MR.DIY Philippines executives, Creador leaders, and local government officials. was included. Unit of Panglao, Bohol, trading partners.
The event began with a musical band welcoming guests in front of the pavilion, setting the stage for a memorable occasion. Mr. Froilan de Dios, CFO of MR.DIY, gave the opening remarks, followed by a warm welcome from Mayor Edgardo Archay. A highlight of this major announcement was a business milestone speech by Ms. Roselle Andaya, who expressed the brand's commitment to becoming an integral part of the communities it serves.
Ms. Andaya said, “Today marks an important milestone as we celebrate MR.DIY Philippines' 500th store, a testament to our constant commitment to improving homes and connecting hearts across the country.” MR.DIY is not just about growth. We strive to be an integral part of the communities we serve while providing every Filipino family with an affordable means to improve their lifestyle. ”
The grand launch featured artistic store openings projected on LED screens in the Bellevue Pavilion, and Hadiyaka dancers added to the festive atmosphere. Once the grand public button was officially pressed, marking the opening of the store, a grand toast was given.
Following the big announcement, the event moved to a media roundtable where guests were treated to displays showcasing MR.DIY's business journey from its first store in Baractas, Bulacan to its 500th store in Panglao, Bohol . The event featured AVP's presentation on store facade murals, a first for MR.DIY Philippines. Local artists from Bohol Island, mural artists Jackie Abare and Eric Catutto, were recognized for their contributions.
Mr. Charles Salesina, Deputy Director of Marketing, welcomed the guests and highlighted the CSR initiatives undertaken in Panglao from February 11 to February 14, 2023.
The media roundtable was attended by panelists including MR.DIY Philippines CEO Roselle Andaya, MR.DIY celebrity endorsers Doug Kramer and Cheska Kramer, and Deputy Marketing Director Charles Salesina. Members of the local media had an insightful discussion, exploring MR.DIY's expansion plans, commitment to value for money, and alignment between the brand and personal values.
In response to a question regarding growth plans, Andaya said: We continue to focus on providing great value for money, combined with exciting marketing promotions to ensure our customers get quality items at the best deals. ”
Mr. Charles Salesina highlighted the theme “Strong 500 Stores: Improving Homes, Connecting Emotions” and that MR.DIY will provide quality products and support the community through initiatives such as the Good Bags Campaign. He explained how this strengthens houses.
Doug Kramer spoke about their role as celebrity endorsers, emphasizing that their partnership is authentic, aligns with their personal values, and resonates with their followers.
The event ended with the announcement of the winner of MR.DIY Holi-DIY and one lucky participant won a Jetour X-70 Travel. Guests also received her MR.DIY gift certificate through trivia questions.
The celebration of MR.DIY Philippines' 500th store in Panglao, Bohol was a grand spectacle, demonstrating the brand's commitment to improving homes and connecting hearts across the country.
For more information about MR.DIY Milestones, please visit MR.DIY's official website (www.mrdiy.com/ph) or follow /mrdiyPH on Facebook and @mrdiy.philippines on Instagram and TikTok. You can also check MR.DIY stores nationwide here. https://www.mrdiy.com/ph/storelocator.
ADVT