In February, global luxury brand leader LVMH (Louis Vuitton Moët Hennessy) launched 22 Montaigne Entertainment, announcing its intention to explore film, television and audio for the brand. At the helm is Anish Melwani, chairman and CEO of North America, who sees a strong connection between culture and entertainment with the rise of streaming services.
Since taking over in 2016, Mr. Melwani has integrated Tiffany into the firm's portfolio, driving the brand's sustainability efforts and overseeing acquisitions and projects. Melwani will be honored as the A1 Award Winner in the Fashion & Lifestyle category at the Gold House Gala on May 11th.
What does the A1 honor by Gold House mean to you?
We hope that the A1 platform will serve as a platform to represent Asia-Pacific leaders, highlight their accomplishments, and help inspire talent in this community to seize opportunities.
22 What is the goal of Montaigne Entertainment?
Culture and entertainment are inextricably linked, and LVMH has been building culture for decades. 22 At Montaigne Entertainment, we're adapting the way we tell stories and connect with people.
We aim to strengthen our existing marketing efforts and enhance how the Group showcases our creativity, craftsmanship and excellence. [houses]. 22 Montaigne Entertainment aims to support his LVMH [houses] We help them identify entertainment projects that honor and truly showcase their unique creative portfolio and brand values.
Why was it important for LVMH North America to build this bridge?
The initiative is being developed and will be overseen by LVMH leaders at both the North American and global levels. However, the United States (particularly California) is home to many global entertainment companies, so it made sense for North America to play a key role in this project. Of course, many of our brands are European, so many LVMH executives in Paris are involved in this effort to ensure global relevance and strong connections with the world. [houses].
Can you tell us about LVMH's sustainability efforts?
LVMH considers environmental protection to be a responsibility and an obligation. A healthy environment is at the heart of LVMH and critical to our business. The long-term success of the LVMH house directly depends on the protection and respect for the natural resources used in the production of its products, which increases the popularity of its products. Without grapes, we can't make the highest quality champagne, without roses we can't make perfume, and without cotton we can't make apparel.
we created LIFE [LVMH Initiatives for the Environment] This program made sustainable development an integral part of our strategic business plan for all 75 homes. After achieving the program's 2020 sustainability goals, we will continue to protect biodiversity, combat climate change, promote a circular economy and set specific targets for 2023, 2026 and 2030. We have decided to pursue even more ambitious goals with our new Life 360 roadmap, which is centered around providing transparency.
This program is not static; new initiatives are constantly being added. Last year, we entered into a sustainability partnership with the Miami Design District to demonstrate a new model of collaboration between landlords and tenants in pursuit of sustainable leadership.
What's next for LVMH?
We are very excited about our upcoming partnership with the Paris 2024 Olympic and Paralympic Games. Many of our brands, including Chaumet, Berluti, Sephora, Moët Hennessy and Louis Vuitton, collaborate directly with Game to promote our shared values of innovation and excellence. Furthermore, LVMH is proud to directly support several great French athletes and celebrate their achievements as Group Ambassadors for the Games.
What are the characteristics of LVMH?
The strength of a brand built over decades or even centuries. Our ability to increase likability over time is a clear advantage. What's interesting is that even if a brand is over his 150 or 200 years of history, it always maintains the delicate balance of tradition that makes it strong, unique, with an innovative edge, and still relevant to today's customers. is to ensure that. This includes innovation and creative partnerships. Another advantage of our company is the balance of our portfolio across different segments as well as price points.