For Julia Fox, life is a catwalk. Whether she cuts off the belt loops of her jeans or sews together a tartan tie to create a top, the looks she puts together are almost guaranteed to get noticed and photographed.
Along with Law Roach, Foxx is a host and judge on the new E! The fashion competition show “OMG Fashun” starts on Monday. Roach stepped back from styling celebrity clients last year, but continues to work with select people like Zendaya, was co-host of Monday's Met Gala, and recently appeared on “Challengers” and “Dune”. : Part 2'' press tour, her fashion is attracting attention.
In each episode, contestants, or “disruptors” as they are called, repurpose materials and create fashionable looks to create unique looks aimed at impressing Roach, Foxx, and the guest judges. Challenge yourself to upcycle. The winner will receive her $10,000 and Fox will model their design.
Executives at Scout Productions, which produces “OMG Fashun,” say the show's success is because it fits with the fashion philosophies of both hosts. Roach prefers to buy archival pieces from designers to give clothing a second life. Fox is against fast fashion, which is not environmentally friendly. This also extends to production meetings.
“Julia wore a dress to our pitch, and the dress was all expired condoms,” recalls Rob Eric, the production company's chief creative officer.
David Collins, the company's co-founder and executive producer, said the show is an opportunity to shine a spotlight on emerging designers. And whether you win or lose, this is your chance to stand out and have people follow you. ”
Fox and Roach also spoke to The Associated Press about their advice for “OMG Fashun” contestants, subversive fashion and honest feedback. The conversation has been edited for clarity and brevity.
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AP: How would you describe disruptive fashion?
FOX: Anything that undermines current norms. Not wearing mass-produced garbage. Support local emerging designers in your community. Don't be fooled by clever marketing tactics. Don't wear something just because other people are wearing it. But more importantly, use clothing as a political statement. A lot of what I wear is a response to the current policing of women's bodies. They are taking away more and more of our rights day by day and it really pisses me off. I dress aggressively and angry.
AP: Did you have any advice for the contestants?
Fox: Make whatever you like. Make what you think is cool. If you believe in what you're doing, others will too. If you think it's cool, I do too. Tell your story through your work. We don't just make beautiful clothes. That's boring to me. Anyone can do it. But can you make me feel something? That's more difficult.
Roach: I didn't have as much time as Julia to interact with the contestants, but I do have the time to interact with emerging designers who would like to contact me for advice or provide information to help them sell. There was no. I'm ready to do it anytime.
AP: How do you know if something fits your personal style?
FOX: I was insecure about my body, so I had a lot of boundaries with what I wore. I catered to the male gaze and wanted to be sexy and attractive, but since then I have been freed from the prison I built in my head and now wear whatever inspires me. Masu. If I think it looks cool, I'll wear it. Life is too short not to be the baddest woman in the room. period.
Roach: Someone had to call me a destroyer. I didn't join the company with the feeling that I was going to destroy the industry. It's just something I've done organically and authentically over the years.
AP: Do you think shows like this have a big impact on the careers of up-and-coming designers?
Roach: Yes. We had a chance to see some real talent on the show. If our industry really wants to become sustainable, we could also give some of these contestants a look at some of the work they've created using the fabrics they've made and the materials they've used. I think so.
AP: Law, you sometimes say some really funny lines when you're critiquing something on the show, especially when you don't like it. Was it difficult to express your honest opinion like that?
Roach: No, it's perfectly fine. I have a really quick mind and say what comes to mind right away. There's really no filter. If we did that, it would be a disservice to the contestants.
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