In this article, I will focus on the many amazing ways that the MPPA program contributed to the advancement of my career in digital marketing and search engine optimization (SEO). I graduated with my MPPA degree from Cal Lutheran in 2021. Soon after, I moved to Norway. After many years in digital marketing in the US, I secured a marketing job in Oslo that required a master's degree. After that, I set up an SEO agency in Oslo.
Many people wonder why digital marketers need a degree in public policy. Looking back, I can think of countless ways that this program helped me not only become a better marketer, but a richer, more knowledgeable professional.
global perspective
The SEO agency currently serves clients in multiple countries on three continents. For technical and design support, we frequently collaborate with international freelancers. In fact, the global perspective I gained through the MPPA program as well as studying abroad was extremely helpful in doing business in an international environment. This perspective has proven invaluable in understanding cultural nuances, understanding diverse audiences, and navigating complex global markets.
skill
During my time at Cal Lutheran, I learned many skills. In particular, my research, analysis, communication, and advocacy skills have significantly improved. These skills are not only useful, but also necessary for a career in digital marketing or his SEO. For example, analytical skills are critical when analyzing search data, researching algorithm changes, conducting keyword research, and presenting results to clients.
Advocacy projects were an integral part of several courses and greatly contributed to my development as a marketer. They provided valuable lessons about tailoring messages to diverse audiences and the ability to effectively market or advocate for any product or company.
Additionally, the skills I gained through the process of academic writing have significantly improved my expertise in content marketing. For example, blog articles often play an important role in his SEO. Recent updates to search engine algorithms have increased the focus on well-crafted and valuable written content.
Looking back, the MPPA program emerged as the foundation of my professional journey in digital marketing. Gaining a diverse skill set, from ethical considerations to understanding how public policy impacts business, has not only broadened my horizons. It also helped me develop into a more skilled entrepreneur, digital marketer, and SEO specialist.
You can visit my website at https://seotjenester.no/.
