Danny Sullivan, head of Google Search, says his search company will share some clear guidelines about the use of AI in SEO and what is and isn't acceptable. In other words, Google has already warned website owners that they cannot blindly use AI for SEO purposes to help their websites rank on Google. Google has previously explained that using automation, including AI, to manipulate rankings on Google is a clear violation of Google's spam policies.
the user Written by X Google should have more clearly warned webmasters about using AI instead of saying, “It's okay to use AI.” This has given many people a free pass to churn out content on Google to make their websites stand out. On the contrary, danny sullivan said Last year's post was pretty clear. For those who interpreted this as a free pass, please reread what we wrote.
When she wrote that Google generates AI content for the “primary” purpose of manipulating rankings, Lily Ray emphasized this word and acknowledged that the primary purpose of using AI tools is SEO. He said there was no one who didn't want to do it. barry schwartz I answered that “primary” is the problem here. Those who are creating content for both users and search engines often classify users as primary, and search engines as secondary most of the time.
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Read next: Why your website's ranking has dropped in search results: Insights from Google's Danny Sullivan
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