Serving as a curtain call to Gillette Stadium's successful 2023 schedule, the 2024 Summer Concert Series features performances by the Rolling Stones, Pink and three shows by country entertainer Kenny Chesney. Masu.
But the biggest draw in town will be seven-time Super Bowl champion Tom Brady's New England Patriots Hall of Fame induction ceremony on June 12th.
“We know the demand is incredibly high,” Jess Enos, director of business development and external affairs for Kraft Sports & Entertainment, told select board members Tuesday night.
Previous Hall of Fame inductions have taken place in the plaza adjacent to the Patriots' pro shop, but Brady's event will be held inside the stadium, with the program performed from a staging area in the south end zone like a regular concert.
Enos said Wednesday night's event will kick off at 7 p.m. and end by 10 p.m.
“There are a lot of traditional elements you would expect at a Hall of Fame induction ceremony, and there are also a lot of really exciting surprises for fans,” she said.
Enos said season ticket holders will have until this weekend to purchase tickets to Brady events for $36, after which those enrolled in the Gillette Resident Benefits program will have the opportunity to purchase tickets for the same price. He said that it would be possible.
The benefits program, first implemented at a Taylor Swift concert, provides verified residents with a Ticketmaster account and access to special services such as Brady Hall of Fame induction.
Enos said residents can register for the program through a link on Gillette Stadium's website. Those registering must fill out a questionnaire verifying their residence and attach a photo of their driver's license to the mailing.
“If you're not a member yet, there's still time,” Enos said. “We'll probably be going to residents the last week of April for the Brady event.”
With little discussion, board members unanimously approved Gillette's 2024 entertainment application. The application covers all concerts and special events held at the stadium itself, as well as New England Patriots and Revolution games.
As far as the latter is concerned, the Revolution have already filled the entire stadium for their match against Inter Miami CF on April 27th, which featured Argentine soccer legend Lionel Messi.
“It's an incredibly exciting game for our franchise to have that many players on the field at Gillette Stadium,” Enos said. “We're really excited.”
The schedule approved Tuesday night also includes the following events:
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- It will be held this Saturday (April 13th).
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- Jam Truck Rally on April 20th.
- Rolling Stones concert on May 30th.
- Tom Brady will be inducted into the Hall of Fame on June 12th.
- Zach Bryant's concerts are June 26th and July 17th.
Metallica's concerts are August 2nd and August 4th.
- Pink concert on August 21st.
- Kenny Chesney/Zac Brown Band concerts will be held August 23, 24, and 25.
- Premier Lacrosse League Quarterfinals on September 2nd
On behalf of the town's Stadium Advisory Committee, George Bell supported Gillette's 2024 application, based in part on the high level of cooperation between stadium management and public safety officials.
“In the 25 years I've been a member, I don't think the level has ever been this high,” Bell said. “I think that's something to be proud of.”
Mr. Bell also thanked stadium management for maintaining the provision of resident tickets for special events.
“I know that was something that was discussed early on,” he said. “It’s great to be able to provide that opportunity for the townspeople.”
Deputy Chief Richard Noonan echoed Bell's comments.
“Our working relationships and lines of communication have never been stronger,” Noonan said. “Our goal is to provide professional police service at every event Gillette holds, and we're pretty confident that's what we're going to do.”
Coincidentally, the Rolling Stones played their first concert at Gillette Stadium in 2002, Enos said, and the band's May 30th performance also happens to be their 100th at the venue.