ViX, a leading Spanish-language streaming service, has entered into a first-look agreement with Emmy-nominated Mexican actor and producer Juanpa Zurita and ARCO Entertainment Media, the attic company he co-founded with Brenda Tubila in 2022. tied.
The two-year deal, announced May 14 at TelevisaUnivision's 2024-25 upfront presentation, gives ViX first-look rights to Zurita's future projects, including Spanish-language series and feature films.
Zurita's meteoric rise as a digital content creator has earned her nearly 90 million followers across all social media platforms. According to ViX, he will participate as an actor in the 2023 ViX original movie “¿Quieres ser mi hijo?” He contributed to its success.
Zurita will develop a variety of premium Spanish-language content and also curate stories for ViX, with Tubilla serving as executive producer on these projects.
“From videographers to musicians, we’re excited to have ViX join us in our mission to empower a diverse group of digital artists who push the boundaries of storytelling. Together, we , we will work to not only capture but amplify the voices of a new generation, creating content that resonates deeply and inspires action around the world,” Zurita said.
“Juanpa is a multifaceted creator whose vast talent, original storytelling, and immense creativity have established him as one of the most influential Latin American voices in the entertainment industry today. ” said Augusto Rovegno, Senior VP of Content at ViX.
“This agreement underscores our commitment to delivering premium, culturally relevant Spanish-language content and strengthens our position as the largest Spanish-language streaming service with top-notch creative talent. It’s something to solidify,” he added.
“Eleven years ago, a single spark from a simple video I uploaded changed my life forever and ignited a passion for creation that grew stronger and stronger every day,” Zurita said. Currently, he is considered the biggest personality in Latin America on Facebook, YouTube, and Snapchat.
ViX boasts a large library with over 80,000 hours of on-demand content and an average of 80 streaming channels, all compiled in Spanish. It is accessible on all major mobile platforms, connected TV devices, and online at vix.com, reaching audiences in the United States, Mexico, and most Spanish-speaking countries in Latin America.
In its first-quarter report last April, the Spanish-language media giant revealed operating expenses rose 16% to $821 million in the first quarter. This was primarily driven by our continued investment in ViX and the growth of our third-party advertising sales business in Mexico. The company expects its streaming business to be profitable by the second half of this year, likely after it launches a new ad-supported version of ViX's premium tier.