Ambassador Theater Group is now known as ATG Entertainment. The organization, which acts as both a theater owner and a producer, has also introduced a new brand motto: “The Passion Behind Performance.”
“Now is the perfect time to change our name to ATG Entertainment, modernize our look and strengthen our brand proposition,” ATG Entertainment CEO Ted Stimpson said in a statement. . “Over the past few years we have grown rapidly, with 64 venues and over 11,500 participants across Europe and North America, and we are delighted to be able to unite the group with a brand that reflects the breadth of our business today. We are all deeply committed to supporting producers who create great work that excites, moves and moves audiences, and this is our new motto: Behind the Performance. I believe it is perfectly reflected in a certain passion.
Founded in London in the 1990s, ATG Entertainment has owned theaters on Broadway since acquiring the Lyric Theater in 2013. In 2017, the company acquired the newly opened Hudson Theater. 2023, ATG Entertainment and Jujamshin Theaters compound operationJujamsin's five Broadway venues (Al Hirschfeld, August Wilson, Eugene O'Neill, St. James, and Walter Kerr Theaters) have been added to the collection of Main Stem venues.
ATG Entertainment is a production company currently active on Broadway. “cabaret,” “The Wiz” and “appropriate.” Additionally, ATG Entertainment will produce the upcoming revival. “Sunset Boulevard”.