AI can reduce the workload and deliver great results for those working on SEO, says Jellyfish's Eric M. Hoover. Here's how to use this technology for the best search solution.
A client recently asked me what I thought about AI as a tool to analyze Search Engine Optimization (SEO) performance and provide recommendations. Simply put, AI is like welcoming a new team member to your account. Fresh eyes formed by months and years of focus on a particular brand range. We come up with innovative keywords, unique strategies, and analysis from a wide range of perspectives.
Generative AI (Gen AI) like ChatGPT and Google Gemini (formerly known as Bard) can help marketers understand where to start with keyword research and competitive analysis. These tools, and even search “chatbots” like Google's SGE (Search Generative Experience), summarize the situation in milliseconds. This has traditionally taken search engine optimizers hours of work. In many ways, AI is the starting point for starting your initial keyword landscape research.
Different ways to find a Persian cat
Let's start with a simple keyword phrase example: “Persian cat”. First of all, if you do not have an image of a Persian cat in your mind, immediately go to a search engine. Spend a few minutes with tears of joy streaming down their beautiful faces, then come back and continue reading.
If you ask ChatGPT, “What are some keyword categories related to Persian cats?”, it will give you six subheadings, covering everything from “breed characteristics” to “personality and behavior.” Below these subheadings is a list of keyword phrases, such as “long-haired cat” or “Persian cat training.”
Gemini offers similar responses with very cute photos that are also source links under each category. In either case, a short prompt is a great starting point for keyword research. From there, you can continue the prompt and receive more targeted examples based on your needs. Keywords have become “long tail” phrases, suggesting that Gen AI searches are already leaning towards a more conversational tone.
Marketers can expand on their initial ideas in this way. You can then prompt the AI tool to dig deeper into each category to create more detailed subcategories. It is also used to identify relevant keywords based on your website's existing content. Google Trends lets you see how searches for a particular keyword have changed over time, and connect tools like Google Search Console and Semrush to see how a particular keyword ranks against your competitors and how much traffic you're getting. You can check your traffic.
Numbers show that AI works best in collaboration with humans
The keyword Gen AI means more than just initial research. Recently, a joint study by Princeton University, Georgia Institute of Technology, Allen Institute for AI and Delhi Institute of Technology investigated the impact of his 10,000 search queries generated by AI tools. Optimizing your website's content specifically for Gen AI searches using Google SGE, Bing Copilot, Perplexity.AI, etc. will help your website appear lower in these types of results. I discovered.
Several optimizations across multiple topics (Business, Facts, History, People & Society, Law & Government, Science, etc.) have been put together to improve your site's ranking. Changes made include revising the content to make it more persuasive, adding authoritative sources, simplifying language for easier understanding, and adding technical terminology where appropriate. included.
It's still important to understand what users are looking for when they search for a term. This is where insights into search intent come in handy and help you create targeted and effective content. Analyzing search results and user behavior reveals a broader picture than the basic high-performing keywords and pages. AI aggregates millions of data sets into easily digestible categories for marketers to start building.
AI-driven SEO tools perform comprehensive competitive analysis and reveal the keyword and content strategies that are driving your competitors' success. Marketers can use this information to adjust keyword targeting and content development. AI tools can help you conduct a content gap analysis to identify topics and keywords that are underrepresented or completely missing from your website's content.
AI isn’t taking over, it’s just giving you another advanced tool that can help you develop the elements that drive conversions. In a study by Pencil AI, CEO Will Hanschel found that ad copy created by gen AI had a 19% higher click-through rate (CTR) than content created by humans; I shared that when I combined the edited copies, I didn't see that improvement. It has increased up to 26%. Thanks to AI, marketers can quickly break out of the mundane and their mental capacity becomes more creative, hopefully generating new ideas that they can explore as both SEO and content marketers.
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