This follows the news that Gen AI startups are now the main drivers of 'unicorns'. 60% of unicorns fall into this category. Many Gen AI startups, such as ChatGPT, Stability AI, and Creative Fabrica, use AI to create machine-generated content.
Gen AI is a term used to describe AI systems that can machine-generate text, images, and videos in response to prompts, such as ChatGPT. The use of Gen AI will be enhanced in media and entertainment as a way to replace real actors, write scripts and plots, create copycat content and deepfakes, and even “bring deceased actors back to life.” It has been.
AI and entertainment
But Gen AI, and AI more broadly, has features such as automating post-production editing, adapting to game difficulty, storytelling to enable decision-making, and pre-recorded content to create unique and one-of-a-kind content. There are many other use cases in the media and entertainment space, such as enhancing Immersive experiences, predictive analysis of consumer data.
Levy said the adoption of Gen AI technology in the media, film, and entertainment industry is currently “stalled” due to industry concerns about the technology. He said top talent and their representatives are concerned that Gen AI could have a long-term impact on their brand value, while also exposing them to “new forms of reputational risk.” I think there are. For this reason, “we've thrown out the baby with the bath water when it comes to the AI generation.”
“Gen AI’s growing reputation as a human replacement tool has given rise to the impression that it has the potential to undermine creativity and talent in the entertainment industry. This recently culminated in the Hollywood writers and actors strike. , we've seen a push for clearer guardrails around the industry's use of Gen AI to protect roles.
“There are also growing concerns about the unreliable and uncontrolled nature of Gen AI, for example, if their own AI-generated avatar plagiarizes content or says undesirable things. Certain industry names may be exposed to reputational risk.
“So much of the conversation around Gen AI has been dominated by the ability to generate machine-based content that too many people are blinded to other uses and potential benefits of Gen AI. This poses a barrier to the deployment of Gen AI-enabled content in the entertainment industry, as talent and industry executives fear association with AI labels and are often unaware of their wide range of uses.
master of media
founder of twin, Tim Levy, is a serial entrepreneur. He has so far raised more than $100 million to finance and distribute his more than 600 films, including Pirates of the Caribbean 2 and 3 and Iron Man 2. did. He also co-founded a fund called Aramid Capital Partners. This fund raised and invested his $300 million in media and media. entertainment industry.
Founded in 2018, Twyn allows users to have real-time, AI-powered video conversations with other people, including celebrities. Twyn records a large archive of various “content slices” with these celebrities and uses AI to deliver them to users, making them feel like they are actually having a FaceTime call with that celebrity and her girlfriend. Masu.
Twyn has already launched a beta app for English conversation practice with illusionist Derren Brown and surfer Jamie O'Brien. We plan to launch a similar experience with Lionel Messi in the coming months.
Is it valid or generated?
Levy continued: “While we have been discussing the digital scaling of celebrities for several years now, talent and their management teams consistently stress to us the importance of authenticity, risk management, and maintaining control over the experiences and stories being delivered. The first question they ask is usually “Will this hurt my brand?” or “Will the AI put words in my mouth that will damage my reputation?”
“Rather than digitally creating content, our platform uses Gen AI entirely to select slices of pre-recorded content. It means everything is authentic, written and said by famous people in context.
“I believe that AI-powered storytelling and information sharing, rather than machine-generated content, will be the next big trend in the entertainment industry. It has the potential to create unique, scalable experiences that connect fans around the world with their favorite brands and celebrities, all while putting it in their hands.
“However, Gen AI’s almost exclusive focus on content creation and its nefarious use cases is hampering this innovation and preventing the technology from realizing its full potential and adding value to society.” We need to start distinguishing between different uses of Gen AI in order to create entertainment industries.”
Tim Levy is the CEO of media tech startup Twyn.