Global luxury brand giant Louis Vuitton Moët Hennessy has announced the launch of a new division, expanding the entertainment footprint of dozens of its brands.
22 Montaigne has announced that LVMH brands such as Dior, Tiffany & Co. and its namesake brand Louis Vuitton and Moët are exploring opportunities to collaborate with entertainment creators, producers and distributors on film, television and audio projects. To go. Developed in collaboration with Jay Goodman and John Kaplan, founders of consultancy SuperConnector Studio, the name is derived from LVMH's address in Paris' 8th arrondissement.
The move further blurs the line between the lucrative worlds of high fashion and entertainment. Pharrell Williams currently serves as the creative director for LVMH's flagship men's brand. house of gucci is one of the box office hits of 2022. in a dream Bvlgari, along with creative director Lucia Silvestri, opened its doors to filmmakers for an exclusive journey into the world of fine jewelry.
Anish Melwani, head of LVMH North America, said in a statement that the division complements the brand's direct engagement activities. “At LVMH, we see each house as a house of stories, a distinctive creator of culture,” he added.
22 Mr. Montaigne will be supervised by the LVMH Executive Committee, led by Antoine Arnault, who also serves as LVMH's Head of Image and Environment, and Anish Melwani, Chairman and CEO of LVMH North America.