May 13, 2024 – Hornets Sports & Entertainment Co-Chairmen Rick Schnall and Gabe Plotkin today announced the hiring of Shelley Cayette Weston to lead the organization's business operations. In this role, Kayette Weston will oversee the day-to-day business operations of all HSE facilities, including the Charlotte Hornets, Greensboro Swarm, Hornets Venom GT and Spectrum Center. Kayette Weston, who will join the organization on July 1, came to Charlotte after spending 12 years with the Cleveland Cavaliers. For two of those years he served as executive vice president and chief commercial officer.
“We are pleased to welcome Sherry to Hornets Sports & Entertainment,” said Schnall and Plotkin. “As we got to know Sherry, we were struck by her leadership skills, experience, and ability to build relationships with key stakeholders such as corporate partners, ticket holders, and community members. We live our values and believe in our vision for the future of the HSE.”
Kayette Weston joined the Cavaliers' Partnership Marketing department in 2012 and was promoted to Vice President of Global Partnerships and Senior Vice President of Global Partnerships, where she is responsible for growth, new business development, innovation, and corporate partner retention. Oversaw all aspects. As ticket sales and services for the Cavaliers, Lake Erie Monsters (AHL), Cleveland Charge (NBA G League), and Cavs Region GC (NBA 2K League). Cayette-Weston spent the first five years of his NBA career in New Orleans with his Hornets, working in the areas of marketing, community investments, and corporate partnerships. Before joining her NBA, she began her sports and entertainment career in marketing and advertising at Caesars Entertainment.
“I am very excited to join Hornets Sports & Entertainment and become a part of the Charlotte community. Thank you to all of our team members for their support,” said Kayette Weston. “This is an exciting time for HSE, with the passion, vision and commitment of Rick and Gabe, along with innovative arena renovations and new basketball leadership in Jeff Peterson and Charles Lee. I look forward to building on the team's energy and growth on the court and the impact of the reimagined Spectrum Center, all of which will improve the experience for our fans, partners, and communities across the Carolinas. Charlotte is a great city with great people, incredible growth, and endless opportunities, and I can't wait to get started.”
Under the leadership of Kayette Weston, the Cavaliers became one of the highest-grossing franchises in the NBA over the past decade. She oversaw core initiatives such as securing jersey patch partners, arena renovations, international business strategy, and expanding support for youth sports in Cleveland, all of which have a positive impact on businesses, stakeholders, and the community. brought about.
Kayette Weston, a graduate of Tulane University and a member of the women's basketball team, was named to Crain's Cleveland Business' 40 Under 40 in 2019 and Sports Business Journal's 40 Under 40 in 2021. chosen by people. Sherry and her husband Aaron, of New Orleans, Louisiana, have two daughters, Ivy Grace and Avery Marie.