Meta is rolling out a new way for advertisers to create marketing materials.
Businesses can now use Meta's artificial intelligence (AI) tools to create images for advertising campaigns, Meta said in an article on Tuesday (May 7). blog post. Business owners can feed an image of a product into her AI and generate a new background for it. This model also provides image augmentation to resize images to fit size ranges for different use cases on a per-post basis.
Meta also plans to allow businesses to further customize images using text prompts, and said this feature will be available in the coming months.
The social media company is also introducing a new text generation feature that will allow businesses to create not only the main ad copy but also the ad headline. Meta said it is testing how AI can recreate different tones and voices for companies by highlighting key selling points based on past campaigns. This feature is powered by Meta's large-scale language model Llama 3, and the company says it hopes to make ad text generation available globally by the end of the year.
The announcement of these new AI tools for enterprises comes weeks after Meta announced increased funding. Promoting further AI innovation In its latest earnings release on April 24, the company said it aims to spend $5 billion more than originally planned to develop new AI products for consumers, developers, businesses and hardware manufacturers, PYMNTS reported at the time. Ta.
Spending on Meta's AI and Metaverse Development Division reality lab It will be in the $35 billion to $40 billion range by the end of this year.
The announcement threw investors into confusion, and the company's stock price plummeted. It will fall by 15%.
Meta's focus on AI raises questions about the profitability of this technology.
“For now, there appears to be no end to the arms race.” Mudhu SudhakarCEO of a generative AI company Icelahe told PYMNTS. interview Posted on April 26th.
“AI is clearly a key strategic focus. Think of it like moving from on-premises to the cloud or from desktop to mobile,” says Sudhakar. “These are big secular trends that will continue for many years. So for mega-tech companies like Microsoft, Google, Meta, and Amazon, missing out on AI would be disastrous. This is why they are making billions of dollars. This is why we are investing in equipment.”