Lionsgate, Abundantia Entertainment, EFAR Films
Exclusive: Lionsgate India is producing two streaming films in partnership with Vikram Malhotra's Abundantia Entertainment and Kavita Sharma Gandhi's EFAR Films.
The company's streamer, Lionsgate Play Asia, Air transport The film, produced by producer Abundantia and content development and distribution company EFAR Films, is billed as a “genre-bending adventure” and “a romantic comedy like no other.”
Details about the photo are sparse, but the first photo tells a story that combines comedy and action, and “promises to be a drama filled with thrills and fun.” Romantic comedies feature “lovable and memorable characters.'' Both films will be helmed by “exciting, top-notch creators” and script writing is in progress.
For Lionsgate Play Asia, which operates in Southeast Asia, the deal joins a series of deals that will boost its profile in the busy regional streaming market, where Netflix, Prime Video, SonyLIV, Disney+ and others have strong subscriber bases. It will be the latest one. Local competitors such as Viu and ZEE5 Global are also major players.
Lionsgate Play first launched in India in 2020 with a model that made Hollywood content available locally in multiple Indian languages. Added original Hindi movies and movies like: Letter to Mr. Khanna and Naushihie to people like twilight, john wick and hunger game franchise over the past few years.
Rohit Jain, President of Lionsgate Play Asia, said: “We are delighted to be working with Abundantia Entertainment and EFAR Films on two exciting upcoming projects.” “These projects underscore our commitment to bringing innovative and culturally resonant films to audiences around the world, and we are thrilled to be able to bring this to audiences in India. , a testament to the power of captivating storytelling and the creative vision of our partners.”
Malhotra, founder and CEO of Abundantia Entertainment, added: “At Abundantia Entertainment, we are committed to creating high-quality, engaging content that is uniquely Indian and resonates with audiences around the world. Our two upcoming films are perfectly aligned with this vision. We are delighted to be working with leading global studios Lionsgate and EFAR Films to bring these stories to life in India.”
Malhotra, former COO of Viacom18 Motion Pictures, founded Abundantia 11 years ago and has now established itself as a leading producer of theatrical and streaming content. In that title, baby, Air transport, Toilet – Ek Prem Katha, Shakuntala Devi and Cholly and recently released drama-comedy movies. SukhiIn addition to original series such as I breathe, Breathe: into the shadows and silence, quiet.
Sharma Gandhi, who founded EFAR (Everything For A Reason), is also a former Viacom18 executive. There, she worked as a director of international syndication for a major film and television company, selling film and television content to international buyers, including Colors and MTV. She also held senior roles in her HBO Asia division and was part of the team that launched Zoom TV. EFAR advertises itself as being able to “lead films and her OTT projects from inception to completion, concept development, script writing, casting and marketing.”
Sharma Gandhi said: “We are delighted to be part of this exciting development with Lionsgate and Abundantia Entertainment.” “Our goal is to tell stories with universal appeal, rooted in the Indian spirit and culture. Through these creative projects and this unique partnership, we are committed to creating memorable films. We look forward to working together to create the experience.”