In 2021, the company worked with the Bengals to support a major renovation to improve food and beverage offerings at Paycole Stadium.Aramark Sports + Entertainment
Aramark Sports + Entertainment is rolling out its newly formed consulting arm, “Immerse,” this morning. This is similar to the company's recently created Aura for premium experiences, which packages features it already had into a service offering. Immerse's capabilities include research, data insights and full-scale master planning projects, working with clients to connect data, trends, goals and opportunities to improve the quality and performance of his in-store F&B Create a customized plan.
“It started not only when our clients started reaching out to us, but also when external partners and vendors started reaching out to us,” he said. jamie slotterbackHe is VP/Marketing on Aramark Sports + Entertainment's Design and Development team, where he leads the Immerse effort. “We really wanted to start where we were really in our wheelhouse and being experts in food and hospitality, rather than trying to branch out into other parts of sports and entertainment.”
Immerse is available as a service to all parties, not just Aramark F&B customers. Companies and university athletic departments that operate their own in-house concessions rely on Aramark's resources, experience, and broad perspective as their customers decide whether to sell alcohol, install autonomous stores, or switch service styles. This could be a target market that could benefit from. Poor performance stand.
read more
“They are still building (business intelligence) teams across the professional world, and F&B is not the primary focus when building those teams,” said Aramark, vice president of S+E/Data Science. said. Scott McDade. “And many of them want to know what's going on outside their four walls.”
This type of effort has been happening at Aramark S+E for some time, just not in this newly formalized form. In 2021, the company worked with the Bengals, one of its nine NFL customers, to support a major renovation to improve food and beverage offerings at Peycoe Stadium, increasing speed of service and offering a wider range of food options. The two goals were: The initiative was announced ahead of his 2023 NFL season and will focus on traditional favorites like chicken, burgers, chili and barbecue, and will be serviced by the addition of 93 new self-ordering kiosks powered by Tapin2. Improved speed. Self-order and pick-up locations, as well as 14 grab-and-go stands.
Two new destination bars have been added for fans looking for a more sociable experience. These changes resulted in a 35% increase in transactions in the renovated stands, a 25% increase in per cap, and significantly improved NFL fan voice research. The Bengals ranked No. 8 for beverage options and No. 6 for dining options close to desired options from fan seats.