Social platform X plans to roll out applications for users on smart TVs, the company's CEO said on Tuesday.
“Soon, you will be able to use the X TV app to deliver engaging content to your smart TV in real time,” Linda Yaccarino, CEO of X, said on the platform. “This will be our go-to partner for delivering high-quality, immersive entertainment experiences on bigger screens.”
The X app for smart TV uses trending video algorithms to stay up to date with customized popular content and uses artificial intelligence to organize videos by theme for a personalized experience. and allows users to display videos on the big screen through easy and simplified casting from mobile. device, the company said.
Since being acquired by billionaire Elon Musk in 2022, X (then known as Twitter) has made significant changes to its content moderation policies, branding and algorithms.
The social networking site has partnered with many former and current mainstream media figures, including Tucker Carlson and Jim Rome, to feature content on the platform.
Meanwhile, Musk's own posts about X and the policy changes he made sparked a backlash across the media and tech industries, leading to an advertiser boycott.
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