People visit the NAB Show in Las Vegas, Nevada, USA on April 13, 2024. (Xinhua/Tan Jingjing)
From content creation to distribution to revenue, AI is reshaping the U.S. broadcast, media, and entertainment industry.
Xinhua News Agency reporter Tan Jingjing
LAS VEGAS, April 15 (Xinhua) — Artificial intelligence (AI) is a key trend at America's largest annual media, entertainment and technology exhibition, currently being held in the American city of Las Vegas.
From content creation to distribution to revenue, AI is reshaping the U.S. broadcast, media, and entertainment industry.
The annual show, which runs from Sunday to Wednesday, attracted more than 1,200 exhibitors and up to 70,000 attendees from the United States and around the world, according to show organizer National Association of Broadcasters (NAB). .
Kari Jacobson, NAB's sales director, told Xinhua that the exhibition floor at the Las Vegas Convention Center has increased by 10% compared to last year.
Now in its 101st year, the NAB Show is the world's leading marketplace featuring advanced technologies and solutions, from the latest gadgets to generative AI and more, exploring the impact of emerging technologies on storytelling, business models and society at large.
The annual show provides media and entertainment professionals with a platform to showcase the latest innovations in the media industry, including broadcast, content production, production and workflow, forge strategic partnerships, and shape the future of content production. Offers.
AI, content creation, streaming, and NextGen TV are hot topics in conference halls and exhibit floors.
Exhibitors unveiled new technologies and innovations that leverage AI and third-party integrations to accelerate production workflows and improve production efficiency and content personalization.
“AI is definitely the leading trend at this year's show, and we've also seen the creator economy grow significantly, which is another highlight of the show,” Jacobson told Xinhua. It's a trend,” he said.
Elodie Lebrell, corporate marketing and communications director at Broadpeak, a French company that designs and manufactures video distribution components for content providers and network service providers, told Xinhua that AI will greatly benefit content capture, content creation, and storytelling. He said it has had a great impact.
The impact of AI in other areas such as content distribution is also increasing, he added.
A series of sessions and conferences will be held on the sidelines of the show, including more than 150 sessions focused on AI technology, NAB said.
The show will offer a number of unique workshops and discussions focused on generative AI, including real-world applications, potential legal pitfalls, and the latest technologies available.
“The NAB Show is the perfect forum for discussion and debate about AI, bringing together some of the industry's brightest minds.The 2024 NAB Show will give attendees a front row seat to the transformation of AI in the industry. Exploring power,” Chris said. said Brown, executive vice president and managing director of NAB Global Connections and Events.
Jacobson told Xinhua that there were a total of 126 Chinese exhibitors, up from 77 last year.
SmallRig, a leading brand of affordable, expert-quality accessories for content creation, headquartered in Shenzhen, Guangdong Province, is one of the Chinese companies exhibiting at the exhibition.
SmallRig introduced innovative products at the show customized for modern content creators, including V-mount batteries, tripods, camera equipment, phone video kits, and creator tool kits.
Zhou Feng, CEO of SmallRig, said that North America is a very important market for the company, and SmallRig will reach out to more creators, strengthen its branding through participation in shows, and provide creators with more customized services. He told Xinhua that he expects it to be provided to the public.
Many global exhibitors showed great interest in Chinese innovation.
Bernadette Dunn, vice president of marketing at Besima Networks, a Canadian company that develops hardware and software for broadband access, content distribution and telematics, told Xinhua that the company has a research and development team based in China. Told.
He said he looks forward to exploring new products and new technologies from Chinese companies at the show.
Lebrell told Xinhua that China is witnessing rapid development in media and entertainment technology.
The Chinese market is huge and has great potential, she said, adding that she looks forward to communicating with show attendees, including those from China, to deepen their understanding of the Chinese market. ■