With more than 155 countries participating and taking place April 13-17 at the Las Vegas Convention Center, the NAB Show is a global destination for all things broadcast, media and entertainment. Dignitaries and delegations from six continents came together to discover cutting-edge technology, forge strategic partnerships, and shape the future of content creation.
“We are pleased to see increasing participation in the show from many parts of the world and are honored to have so many important international dignitaries in attendance.” Chris Brown, Executive Vice President and Managing Director, NAB Global Connections and Events. “The NAB Show has always been a global gathering place for the media and entertainment industry, and the collaboration and sharing of knowledge across all these markets is part of what makes the show experience so special.”
Over-the-top (OTT) streaming, live events, cinematic storytelling, esports and gaming are rapidly expanding in international markets. In fact, total gaming revenue is expected to increase from $227 billion in 2023 to $312 billion in 2027, and advertising revenue alone will nearly double to $100 billion in 2025. (PWC). This growth has led to his record investment of nearly $250 million in content for markets such as South Korea, Germany and India.
The global impact was also felt at the NAB Show, with the participation of international government officials representing the ministries of communications, information, arts and culture, broadcasting and media, as well as the National Communications and Broadcasting Commission, the Chamber of Commerce and the Legislative Assembly. Participants come from all over the world. Brazil, Canada, Chile, Colombia, Croatia, Costa Rica, Indonesia, Kenya, Kuwait, Japan, Mongolia, Nepal, Nigeria, Oman, South Korea, Saudi Arabia, Serbia, Sri Lanka, Trinidad and Tobago, Uganda, United Kingdom, United Arab Emirates Emirates Such. These influential dignitaries travel to Las Vegas to learn about the latest technologies being released and seek expert guidance and solutions for the development of their countries.
The international creative scene is energized by bringing together storytellers from all over the world to the show. Here, global film and television councils, commissions, alliances and guilds come together to hone their craft and advance content production around the world. This year, groups from Canada, China, Egypt, India, Indonesia, Nepal, South Korea and the UK will travel to join the global community of creators.
This year, 34 representative buying groups from around the world will be attending the NAB Show. This includes 10 new groups and hundreds of international journalists representing regions across Europe, Africa, the Caribbean, Oceania and Central Asia. With approximately 40% of registered press coming from outside the United States, the NAB Show is expected to receive extensive worldwide coverage.
Hot topics on the international stage include new technology, gaming, and cinematography. Sessions of interest:
NAB Show also offers an international pavilion featuring global companies and technology pioneers, showcasing a variety of innovations and services across the show floor.
The NAB Show also welcomes many international partner organizations including:
- 8K Association (8KA)
- Animation VFX and Gaming Association (TVAGA)
- Associated Broadcast Experts Society (ABEX) in the Czech Republic
- Association of Radio Industries and Businesses (ARIB)
- Audio Engineering Society (AES)
- Brazilian Radio and Television Broadcasting Association (ABERT)
- Brazilian Television Technology Association (SET)
- Indian Broadcasting Technology Association
- Canadian Cinematographers Association
- Caribbean Broadcasting Union (CBU)
- International Society of Colorists (CSI)
- European Broadcasting Union (EBU)
- Future of Broadcast Television (FOBTV)
- International Radio Association – International Broadcasting Association (AIR-IAB)
- Indian Broadcasting & Digital Foundation (IBDF)
- Institute of Electrical and Electronics Engineers (IEEE)
- International Association of Broadcasters (IAB)
- International Broadcasting Equipment Exhibition (Inter BEE)
- International Motion Picture Lighting Association
- International Cinematographers Guild
- Japan Commercial Broadcasting Association (JBA)
- Japan Electronics and Information Technology Industries Association (JEITA)
- Korean Sound Artist Association (KASA)
- Korean Broadcasting Engineers Association (KOBETA)
- Korea International Broadcasting Sound and Lighting Equipment Show (KOBA)
- Korean Radio Promotion Association (RAPA)
- National Chamber of Radio and Television Industry (CIRT) Mexico
- North American Broadcasting Association (NABA)
- Society of Broadcast Engineers (SBE)
- Society of Motion Picture and Television Engineers (SMPTE)
- Telecommunication Standards Development Institute of India (TSDSI)
- Telugu Cinematographers Association (TCA)
- International Visual Effects Association
- World Broadcasting Union (WBU)