Universal Music Greater China (UMGC), the Chinese division of Universal Music, has entered into a new strategic partnership with TF Entertainment, a leading player in the Chinese pop music scene (C-POP).
This collaboration aims to increase C-Pop's presence globally and promote the popular TF Entertainment activities. TF Boys and teens in times (Jidai Shonen Zhu, TNT) UMGC said this to an international audience on Wednesday (April 10).
Founded in 2009, TF Entertainment (Time Fengjun Entertainment) is known as the pioneer of trainee system in China. This is a technique synonymous with her rise as a K-pop idol, but adapted for the Chinese market. The company cultivated idol groups such as TFBOYS and Teens In Times. These are now part of what TF calls the “Group”. “TF Family”.
TFBOYS, a trio that debuted in 2013, became a national sensation. CCTV new year celebration 4 years in a row. The composition of the trio is Curry Wang, Roy Wang and jackson yeecurrently has over 2 total followers 250 million followers of Weibothe Chinese microblogging site was often referred to as China's Twitter (now X).
Formed in 2019, Teens in Times quickly gained a loyal fan base with hit songs such as; Ne The, Wiggle, I LIKE YOU, NAN ER GE, 1440. Its members are Yang Haoshan, Liu Yaowen, Ding Chenxing, Ma Jiaqi, Song Yaxuan, Zhang Zhenyuan, and He Junlin.
“This partnership underscores our dedication to elevating Chinese pop music to global acclaim, both culturally and commercially. It also advances our Superfan strategy. It's also a once-in-a-lifetime opportunity.”
timothy shuUniversal Music Greater China
“We are thrilled to embark on this partnership with TF Entertainment and pave the way for iconic C-Pop groups like TFBOYS and Teens in Times to captivate audiences around the world.” he said. timothy shu, Chairman and CEO of Universal Music Greater China. Mr. Xu previously served as Chairman and CEO of Sony Music Greater China.
“This partnership underscores our dedication to elevating Chinese pop music to global acclaim, both culturally and commercially. It also provides fans around the world with a unique cultural experience. It also provides a unique opportunity to drive our Super Fan strategy by providing access to
TF Entertainment's success stems from an innovative in-house production system that includes a structured training program for artists. In 2018, the company launched a program called. TF-Transform projects and “Evolution of Youth” A program to develop talent.
The company is currently training a new generation of idols. TF recruits future stars at a young age, often under her 10 years of age. This allows for extensive training at critical developmental stages, helping them grow into sophisticated performers. The fourth generation of trainees he was introduced in 2021. They appeared in the formal group on February 14, 2022 after his month-long evaluation process.
“UMG's proven success in elevating local music into a global phenomenon is exactly what we hope to achieve.”
Chen ChunhuiTF Entertainment
“We are excited to join forces with UMG to bring our rich catalog of artists and the TF family to the world stage.” Chen ChunhuiRepresentative director of TF Entertainment.
“UMG's proven success in elevating local music to a global phenomenon is exactly what we hope to achieve. The professionalism and strong support from their team gives us great optimism. We look forward to seeing the fruitful results of our strategic partnership.”
TF Entertainment partners with Chinese music streaming platform operator tencent music entertainment (QQ Music, Kugou Music, Kuwo Music, WeSing) and cloud village (NetEase Cloud Music). UMG renewed its multi-year license agreement with Tencent Music in January.
For UMG, the partnership with TF is the latest after signing Jay Choualong with his record label, is universally acclaimed as the “King of Mandopop.” JVR musicsigned a global marketing and distribution agreement last December.
In November, UMGC renewed its contract with a Chinese pop star, Eason Chanhas already been cooperating for more than 19 years and has signed an exclusive worldwide publishing agreement with China. RYCE Publishingcovers more than 700 C-Pop and K-Pop songs. In 2020, UMGC signed SneeFormer member of China's most popular girl group “Rocket Girls 101”.
world music business