TikTok returns as the official entertainment partner of this year's Eurovision Song Contest.
This is the third year that the social media platform has partnered with Eurovision, the world's biggest music event. This year's song contest will be held in Malmö, Sweden, with 37 countries submitting their best musical representatives to the global song contest.
“As the official entertainment partner, TikTok is the go-to destination for all things Eurovision. With exclusive access and behind-the-scenes content, TikTok has reimagined the way you experience and celebrate the world's biggest live music event.” stated in the press release. “Now, as we gear up to take the fan experience to new heights, users can search for the dedicated hashtag #Eurovision2024 to unlock a treasure trove of exclusive content and dive deeper into the heart of the competition .”
More than 589,000 TikTok videos with the hashtag #Eurovision have already been created, highlighting the community's excitement for the competition, which opens on May 7th. This year's Eurovision will once again be held in Sweden, which won last year with Loreen's “Tattoo”. The country produced one of Eurovision's most successful winners 50 years ago in ABBA, whose song 'Waterloo' won the award. This year's entry from Sweden is the song “Unforgettable” by dance-pop duo Marcus & Martinus.
This year's Eurovision participating countries include Albania, Armenia, Australia, Austria, Azerbaijan, Belgium, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Iceland, Ireland, Israel, Italy, Includes Latvia, Lithuania, Luxembourg, Malta, Moldova, Netherlands, Norway, Poland, Portugal, San Marino, Serbia, Slovenia, Spain, Sweden, Switzerland, Ukraine, and the United Kingdom.