Fisker continues through the trying month of March, staring down the possibility of bankruptcy and digging out of the hole it found itself in. With the possibility of closure looming, the American EV automaker is currently pulling out all the stops to maximize profits, including an unprecedented discount on its only model, the Fisker Ocean.
Fisker is currently operating as the second generation of its namesake electric vehicle manufacturer, led by founder and CEO Henrik Fisker, but unfortunately Fisker has faced this difficult challenge before. Already experienced the situation.
2023 has already been a tough year, with Fisker having to lower its sales goals several times and pivot to a strategy that leverages its dealer network to boost sales. But things really started to go downhill after the U.S. automaker's 2023 fourth-quarter report revealed that its business continuity was in “serious doubt.”
At the time, Fisker explained that it was seeking support from “major automakers” to continue development of the Ocean SUV and three additional EV models in the pipeline. It quickly became clear that the OEM's potential savior was Nissan.
While these negotiations proceeded behind the scenes, Fisker hired a bankruptcy consultant, failed to pay interest, halted production of Ocean completely, and caused its stock price to plummet.
Earlier this week, Fisker ($FSR) was delisted from the New York Stock Exchange (NYSE) after negotiations with a potential automotive partner broke down, at an abysmal price of $0.0896 as of market close on March 25th. We reported that it will continue.
Fisker faces a difficult situation as it can never secure a bailout investor and trading is suspended, but it is doing what it can, even if it means liquidating its existing inventory of Ocean EVs. It is carried out. If all of the above doesn't scare you, why not take advantage of his $24,000 discount on the Fisker Ocean His Extreme, the most luxurious model currently available.
Fisker today announced details of reduced MSRP for all three trims of the 2023 Ocean SUV in a press release for U.S. customers only. The discounted prices are:
2023 Fisker Ocean Trim | Previous Manufacturer's Suggested Retail Price | New Manufacturer's Suggested Retail Price | price difference |
ocean sports | $38,999 | $24,999 | -$14,000 |
ocean ultra | $52,999 | $34,999 | -$18,000 |
ocean extreme | $61,499 | $37,499 | -$24,000 |
Fisker says certain Ocean models in its existing inventory also come with $7,000 worth of additional features, including 22-inch wheels, exterior colors and interior components, even at a discounted price.
A company spokesperson clarified that today's announcement focuses only on price cuts and that Fisker does not comment on business operations or other speculation at this time. However, the release shared the following:
Fisker is committed to its vision of a “clean future for all” and to providing the world's most sustainable vehicles, and in January 2024, Fisker announced a strategic transition to a dealer partner model. We continue to pursue dealer partnerships in North America and Europe.
Fisker strategically positions the all-electric Ocean SUV as a more affordable and attractive EV option, making it competitively available to EV buyers in the widest possible market and offering frequent over-the-air (OTA) ) Continuously improving through software updates.
Discounted pricing on all three trims of the 2023 Fisker Ocean applies on Friday, March 29th. What do you think? Interested in buying an EV from a seemingly doomed automaker? I mean, it's a hell of a deal!
Electrek's view
It is difficult to bring down a company that is in financial trouble. Godspeed Fisker 2.0.
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