World leader in live entertainment books musical acts and produces live concerts at LIV golf events around the world
WEST PALM BEACH, Fla. — AEG Presents, the world leader in LIV Golf and live entertainment, announced today that AEG Presents and its subsidiary, Concerts West, have acquired an exclusive multi-functionality agreement to book LIV Golf's musical acts and produce live concerts. announced a year-long partnership. events around the world. The deal further enhances LIV Golf's fan-first event experience, featuring live performances from music's biggest names and offering unique golf events for audiences of all ages.
“We couldn't be more excited to work with LIV Golf to bring world-class entertainment to this exciting new golf league,” said Sr. Global Tours, Concert West, a subsidiary of AEG Presents. Vice President Mark Norman commented. “This felt like a very natural fit for us. Being at the intersection of sports and music allows us to best serve audiences who seek the best experience at LIV Golf events and tournaments. You will be able to do it.”
“LIV Golf is proud to partner with AEG Presents, one of the world’s largest live entertainment companies,” said LIV Golf Commissioner and CEO Greg Norman. “Global leaders in sports, entertainment and technology have embraced LIV Golf and recognize how the game-changing league is connecting the sport with new audiences. Through this partnership, the league’s fan-friendly tournaments Experience and “Golf, but louderThis spirit will reach new levels of excitement as we offer even more value to our fans in 2024 and beyond. ”
Since launching the LIV Golf Invitational Series in 2022, following last year's LIV Golf League Official Kickoff, legendary entertainers and award-winning artists including Zac Brown Band, Tiesto, Nelly, Sebastian Yatra, Alesso and more has performed at LIV Golf. fan. Starting this spring, AEG Presents/Concerts West will book music acts and concert production at his LIV golf tournaments around the world, including talent booking, artist management, show and venue planning, creative development, and technical production. Execute.
AEG Presents operates in North America, Europe, the United Kingdom, Australia, and Asia, and with its subsidiary and partner brands, has hosted worldwide touring acts such as Taylor Swift, The Rolling Stones, Elton John, Paul McCartney, BLACKPINK, and Ed Sheeran. We are promoting. , Justin Bieber, Luke Combs and more. The company also produces more than 40 music festivals each year, including the famous Coachella Valley Music & Arts Festival, Stagecoach, Electric Forest and BST Hyde Park. In addition, AEG owns, manages and books over 100 clubs and theaters and produces and promotes over 12,000 events annually.
LIV Golf opens its highly anticipated 2024 season with LIV Golf Mayakoba at El Camaleon Golf Course in Mexico from February 2nd to 4th, featuring a live performance by Grammy Award-winning The Chainsmokers . The season continued at LIV Golf Las Vegas. There, his hall boasted an energetic party featuring a unique mid-play performance by world-renowned music artist Griffin. Griffin will also travel with the league to the historic Hong Kong Golf Club, entertaining fans at LIV Golf Hong Kong in early March. The season's global schedule returns to the United States with LIV Golf Miami April 5-7, featuring a live concert by Grammy Award-winning superstar Akon. For more information on his 2024 schedule for the league, visit: ribgolf.com.