When I was a kid, I was more entrepreneurial than I am now. I remember once wondering why he didn't have 4D movies. In addition to 3D glasses, the movie required tubes to deliver scents and chairs that made noise and swayed in time with the on-screen action. At the time, it was clear to me that every movie fan wanted to be more immersed in the world of movies.
I wouldn't turn down an opportunity to watch a stinky movie today, but I've recently begun to question the obviousness of my original assumption. What makes more dimensions better? Why do artistic exhibitions these days always have the adjective “experience” attached to them?
I was unaware of the cultural waters I was immersing myself in when imagining immersive cinema. Think about the last time you saw a movie in 3D. I think it took me longer than expected to answer your question. For me it's 'fly me to the moon” is a 2007 animated film that was noted as apparently “the first animated film ever created for 3D.”
“Fly Me to the Moon” was preceded by the 2004 film “Polar Express,” whose release marked a turning point in the history of 3D technology. The movie was noticeably better when viewed through a red and blue lens, and the 3D movie grossed $14. times Better than its 2D counterpart. In the years that followed, there was a third-dimensional explosion, a craze. reach the peak In 2009, “Avatar'' directed by James Cameron was released.
The early 2000s was the second golden age of 3D technology, following the 1950s. As televisions entered homes, the novelty of 3D movies brought people back to theaters. 1953 mystery horror movie postermeat wax figureFor example, “'' features a woman jumping out of the screen, her feet touching perfectly above the heads of the silhouetted audience members. Next to her it says, “Beauty and horror meet at your seat… because every thrill of the story comes directly to you from the screen in natural visuals.”
Anyone who has seen a 3D movie can attest that the experience is far from “natural vision,” and yet this is an enduring myth about the technology. 3D movies are a myth in the sense that they can disappear temporarily, but although the underlying technology has changed, they are fundamentally the same, and even if they come back again, they retain all their cultural power. It has been.
The promise of natural vision is essentially the promise of transcendence.The church is emptyAnd people are looking for new ways to go beyond their usual experiences. The claimed naturalness, or immersion, of 3D movies aims to fill this void by providing a controlled, if somewhat lame, illusion. When you take off your glasses, the images on the screen become absurd and incomprehensible. But the fragility of hallucinations is what makes them so enjoyable. When you start to take a seat as something flies at you, surprise is quickly followed by disillusionment. Joy creeps in from knowing, or rather allowing yourself to, that you are gasping for air in fantasy.
However, 3D movies are no good.their basic problem It's not allowing new kinds of stories to be told. In other words, they are crowd-pleasing embellishments on top of existing art. It seems foolish to proclaim the arrival of a new era of 3D movies, but it would be equally foolish to deny that such a thing will happen. In fact, I would take a chance and argue that we are already seeing this myth re-emerging in a new guise. Behold Apple Vision Pro.
Apparently, it heralds the arrival of the era of “spatial computing.” apple vision pro It was launched on the market in early February this year. One of the main selling points of this device is its dual ultra-high resolution micro-OLED displays. This not only makes the device the “ultimate entertainment device” but also provides the most faithful representation of the user's real-world environment. You can overlap apps and windows.
This latter feature, called “pass-through,” is what Vision Pro's marketing campaign is potentially trying to cover up. Viewing through these gadget goggles mediates our perception of the environment. 12 The transition between so-called physical and digital cameras can be “seamless.” The allegory of the cave comes easily to mind.
It is in this latter respect that the device departs from the initial fantasy. google glass. To keep the illusion of natural perception alive, the front of Vision Pro appears to be made of translucent glass, providing visibility for the user's eyes. even here, meta quest and oculus, which looked like an opaque plastic box strapped to my head. As it turns out, this is an illusion of its own, and the user's eyes also turn out to be digital projections facing outward. screen.
Oh, how far we have come from disposable dual-tone glasses. But I'm wondering, what happens if I drop the $?3,500 Could it actually bring us closer to the ultimate entertainment experience? This technology could open the door to new forms of storytelling, if filmmakers are willing to adapt. However, this is not Apple's marketing strategy. So while money may buy more immersive experiences, the original statement doesn't make much sense unless we introduce the assumption that the degree of immersion corresponds exactly to the degree of entertainment.Worn for almost a year and a half lb Wearing goggles for 90 minutes doesn't seem like much fun either.
However, the point here is not to review a device we haven't tried. Rather, it's about viewing it as the latest artifact of an enduring cultural idea that minimizing the dissonance between fantasy and disillusionment makes for better entertainment.
I think it's helpful that the word entertainment can be literally translated as “mutual holding.” It is the conflicting beliefs that are held in any kind of spectacle. train It's harmless to fire at me on the screen, but it still makes me jump. On the rims of red and blue glasses, an incomprehensible image is visible. Being deceived and knowing full well that you are being deceived is an intoxicatingly complex state of mind.
There is at least one other interpretation of this translation. In other words, it's the people who gather at the show. Apple's Vision Pro promotional images don't feature his two figures sitting side by side wearing headsets, presumably looking at the same thing. All the gimmicks of 3D movies are experienced above all in sync. If what we're looking for is transcendence and joy, perhaps it's better to crack our vision and keep our heads just above water.